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Highly accomplished Chief Marketing Officer who designs and deploys large-scale global B2B and B2C marketing strategies and programs that deliver record top- and bottom-line results for Fortune 500 companies. A transformational influence, adept at conceiving and leading marketing programs that leverage brand attributes to elevate revenue, profit and market position. Proficient in managing large-scale global marketing teams and initiatives, having run marketing strategy, go-to-market campaigns for Hitachi Vantara, HP, IHS, and Argus Media. Skilled in deploying all contemporary marketing tools to achieve industry-leading ROI. Possesses unique blend of analytics, creativity and strategy along with business savvy, collaborative approach and bias for action to deliver record results in key performance areas.
Revenue Growth: Drove record setting sourced 3-year pipeline, MQL’s and revenue at Hitachi Vantara. Generated $976M in incremental revenue via Channel Marketing at Compaq. At Hewlett-Packard (HP) created first-of-their-kind global partnerships generating $140.3M in new revenue. At IHS built groundbreaking global $36M ecommerce channel and new lead management for international markets increasing sales 29% and revenue $10.4M. At Argus increased new revenue $22.7M, leads 38% and close rate 58%.
Digital Transformation: Created customer websites at Argus, IHS and HP. At Argus site increased traffic 22%, lead volume 29%, organic search ranking 27% and decreased bounce rate 19%. Led HP’s foray into digital marketing. Pioneered customer help forums decreasing costs $18M per year.
Operational Excellence: Decreased media costs $84M through global media buying during HP and Compaq merger. Negotiated $1.05B in companywide marketing contracts and lowered fees $55.5M, secured $8.7M in agency refunds.
Competencies: Marketing, Strategy, Advertising, Media, Digital, SEO, SEM, PPC, Search, Events, Tradeshows, Brand, Lead Generation, Demand Generation, eCommerce, Website, CRM, Campaign Design and Execution, PR, Partnerships, Communications, Marcom, Social Media, BI, CRM, Technology, Product Marketing, Product Management, Online Marketing, Marketing Automation, International Marketing, Management, Marketo, Eloqua, Hubspot, Vidyard, DOMO, Birst, ON24, Adobe InDesign and Photoshop, Salesforce, NetSuite, Tableau, IBM Websphere Commerce, Magenta, AnalytiX, Tridion, SiteCore, JIRA, Google Analytics and Adwords, Database Marketing, Statistical Modeling, Segmentation, Sales