Shelley Morrison

A seasoned global demand gen, growth, digital, and full journey marketer with experience leading global digital marketing teams, and responsible for scalable, effective global demand and digital marketing programs. I bring high-scale expertise to my work, systematically accelerating digital programs to maximize efficiency and drive business impact, all while ensuring personalized experiences for audiences. My experience started at agencies and consultancies, such as Accenture and Publicis companies, working with multiple global enterprises across both B2C and B2B, such as Verizon, Hulu, SAP, Adobe, and Microsoft, architecting growth strategies and end-to-end digital programs that generated consistent double digit revenue growth year over year, before making the jump to in-house tech marketing for B2B SaaS companies, such as Domo. In my first year at Domo, I architected and built the Global Demand Center, establishing effective, scalable programs that delivered 90% of all marketing sourced SALs at a combined efficiency uplift of 45% year over year, with continued growth momentum into the subsequent years. I am passionate about using data to create marketing programs that maximize ROI and drive business growth.