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All-weather demand gen strategy for B2B SaaS
Oct 25, 2023
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Digital Marketing Levers for Post-Product-Market Fit Firms (with Shiyam Sunder!)
Sep 25, 2023
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I am a Demand Gen marketer | Growth advisor. This is a long sentence to say I love numbers and scientific methods. I run widely successful demand programs. I am passionate about people and products so I work closely to relate how they behave with each other.

Current:
Founder @Tripledart
We build scalable demand gen for SaaS businesses.

Previous roles :
- Head of Demand Gen @Remote.com
- Head of Paid Media @ Heydigital ( Clientele: Hotjar, Getstream, Userleap, Mailjet, Uncapped, Testimonial hero, lokalise, Cxl)
- Spearheaded Demand-generation for Freshworks Apac &
- First Batch Digital Marketer at ManageEngine & Zoho
- Founding Marketer Iamneo.ai

Contributed to best performance marketing agencies around the globe, ppc evangelist. I have helped 50+ SaaS companies figuring out their customer acquisition model, demand generation playbook and growth. DM’s open for Saas founders and marketers.

Marketing is my profession and my hobby. Marketing student Studying the skills, mindsets, and habits of the best marketers in the world

9+ years of experience in B2B SaaS. And these last 6 years have been such a great ride with discovery and growth. I’ve had the pleasure of spending time with a number of saas founders, marketers, and entrepreneurs.

How I help B2B companies:

1. Frameworks for scaling inbound
2. Funnel design, optimisation & maximisation
3. Content Framework and purpose
4. GTM for North America ( Positioning, Messaging guidelines, Pipeline generation to test early adopters)
5. Sales & Marketing Team building and mentoring.
6. Dashboarding, analytics and operational rigor.
7. Demand Gen ( SEM, SEO, Paid social, abx)

We’re the best fit if you’re

1. Already have over 50 paying customers and ready to scale your demand gen/ pipeline efforts through inbound.
2. Tested something with demand channels now wanted to establish a scalable and predictable demand gen foundation.
3. Founding team don’t have enough time to contribute to marketing and who don’t have marketing head currently. Also not looking to hire one before figuring out a what works.
4. Clearly understand unit economics when it comes to marketing
5. Ready to hit the ground running with a omni channel go to market strategy.
6. Want to build a team of 4/5 in hour marketers In 6/12 months of time.

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podcast episode
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video