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Senior global marketing executive/advisor experienced in leading and building marketing teams for strategic revenue growth. Expertise spans B2B SaaS, enterprise software, ad tech, and AI technology with a deep passion for growing and scaling businesses.
Specialties: Demand Generation - Account Based Marketing - Sales & Marketing Operations - Content Marketing - Experiential/Events Marketing - Audience Growth - Digital Marketing - Sales Enablement - SEO/SEM - Branding - Corporate Communications - Marketing & Business Analytics - People & Culture Development - Talent Acquisition - Career Coaching
Latest Podcast:
-B2B Sales & Marketing Exchange: Lessons from GumGum's Marketing Pivot
https://b2bmarketing.exchange/podcast/lessons-from-gumgums-marketing-pivot/
-Marketer's Journey & ABM https://spoti.fi/2GBRVgx
Speaking Engagements
- B2BSMX 2021 - GumGum's Pivot From Virtual To Experiential To Win Account-Based ROI
- Sendoso Master Class 'Transformative Marketing Leadership'
https://sendoso.com/resources/webinars/master-class/on-demand/
-Women in Events Panel https://www.womenineventsweek.com/
- B2B Sales & Marketing Exchange 2020 - From IRL To URL: How GumGum Embraced Virtual ABM To Maximized Marketing ROI
- Virtual SXSW 2020 (Austin, TX) - Closing the Gap Between IRL and URL Experiences
- Sirius Decisions 2020 (Virtual) - From IRL to URL: How GumGum Uses Ceros and Experiential Content to Stand Out From the Virtual Crowd
- Digital Together @ SXSW 2020 - Designed for Disruption
- TOPO Council 2019 (Menlo Park, CA) - How An AI Company Uses Human-to-Human Experiences to Drive Engagement and Revenue
- Sirius Decisions 2019 (Austin, TX) - Interactive Intelligence: How An Artificial Intelligence Brand Uses Digital Experiences to Educate the Masses and Earn the Monies
- B2B Marketing Exchange 2019 (Scottsdale, AZ) - Optimizing ABM Execution To Outperform Organizational Expectations
- TOPO Summit 2018 (San Francisco, CA) - The Next Evolution of Experiential ABM Campaigns
- Advertising Research Foundation 'Women in Analytics' 2018 (Santa Monica, CA) - Computer Vision in an AI World
Winner:
2018 B2B Innovator Award - Content:Creative Category
https://www1.demandgenreport.com/a/2018-b2b-innovator-awards/content-execution/
2019 Data Driven CMO Award -Marketing Growth Pro
Leadership Honorable Mention
https://www.growthmarketingpro.com/data-driven-cmo-awards/