Seasoned marketing professional with a Chief Marketing Technologist (CMT) skill-set, using modern marketing technologies to help marketers generate high quality/velocity pipeline to help sales hit revenue targets. Unique right-brained ability to envision the customer journey combined with left-brained operational rigor and marketing stack knowledge needed to execute effectively. Reputation for enabling CMOs go to market via high-value “shared services,” centralizing/automating key functions (lowering costs 30-40%), enabling unified delivery
• 15+ years in operations, 7+ years running large-scale, global teams (500+ personnel).
• Oversight of $27M+ budgets in complex global environment (FX, multiple currencies).
• Industry-leading innovation in marketing supply chain management via workflow digitization.
• Marketing services expertise (marketing automation, web publishing, lead mgmt, email, loc).
• Global deployment of marketing services in support of field and corp marketing.
• Managing large, strategic relationships with internal stakeholders and external vendors.
• Enabling essential ROMI reporting and marketing measurement.
• Operations strategy and vision; persuasive storytelling and executive level evangelization.