Successful track record of building best-in-class brands and growing market share for emerging companies, including tech, B2B and B2C.
Substantial experience in all areas of marketing, creative development, messaging, brand positioning, and marketing analytics, as well as partnering with sales to drive growth.
Demonstrated success in:
- Developing and executing corporate marketing and product marketing strategies
- Accelerating brand development and awareness
- Implementing effective lead generation and nurture programs
- Driving results tracked through Google analytics, Salesforce and marketing analytics
- Developing inspired and motivated cross-functional teams
Specialties:
- Web 2.0, SaaS, Cloud software
- B2B enterprise products and services
- Consumer products
- Demand generation
- Marketing analytics and marketing automation
- Corporate and product marketing, press, analysts, bloggers, social media
- Corporate strategy, business development, alliances