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Relationship Building, Revenue Indicators, and Quota Attainment: Deal Slippage Insights from Six Experts
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How to Develop Top-Performing Salespeople with Four-time CRO & Six-time COO, Steven Birdsall
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CHIEF EXECUTIVE OFFICER / BOARD ROLES
Continually delivers shareholder value with service on multiple public and private equity Boards. Develops strategies to achieve results in GTM, financial affairs, leadership development, and turnaround across multiple industries. Skilled in building businesses from the ground up. Well positioned to serve as a company’s first CEO.

INTERNATIONAL EXPERIENCE
Proven history of transforming the performance of international regions that include markets across N. America, EMEA, Latin America, and Asia Pacific & Japan.

EXECUTIVE LEADERSHIP
Offers over two decades of executive leadership experience at top tier companies that include Qlik, Oracle Corporation, Anaplan, SAP, Adobe, and CSC. Career spans companies with revenue ranging from $100 million to over $40 billion. Three out of four of CRO roles were at companies over $1 billion in revenue.

DIVERSE SKILL SET
Holds a winning and unique combination of expertise in sales, product, channels, operations, and finance in multi-billion dollar software businesses that serve as the hallmark of successful business leaders Proven record of working across all functional areas of enterprise software businesses.

P&L MANAGEMENT
Experienced in the management of budgets and P&L ranging from $100M to $3B.

COMMUNICATIONS
Well versed in engaging with key stakeholders at all levels of the organization as well as with outside partners, resellers, integrators, and managed service providers.

TEAM BUILDING
Ability to attract the right talent across every functional area and the judgment to go deep operationally when required to achieve results.

BUILDING VALUE
Drives shareholder value as a member of the leadership team to correct the balance sheet, drive significant cost out of the business, and strengthen top line revenue. Instrumental in the sale of Radial to B Post in 2018 to generate nearly $100M in profit for the sponsors in only 18 months. At Anaplan, joined the company as CRO when it was valued at approximately $2B and was able to grow the valuation to more than $4B by the following year.

EDUCATION
Holds a Master of Business Administration from the Marriott School at Brigham Young University as well as a Bachelor of Science Degree in Economics from the University of Utah.

If you would like to discuss the Active Intelligence use cases that will drive a new competitive advantage for your business, please feel free to get in touch with me at [email protected].

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