Latest Content
I am a hands-on, senior marketing professional with over 12 years of B2B and B2C SaaS experience, including 4 years directly managing an in-house team.
I am extremely adept at building and optimizing strong marketing programs that achieve the company’s business objectives and revenue goals.
I have a passion for product, brand, content and holistic marketing, using every tool at my disposal to reach the right audiences and turn them into delighted, long-term customers and partners.
I am a big picture thinker who always refers back to the goal of any marketing plan, strategy, and campaign. But I am never scared to get my hands dirty with the nitty-gritty details to make sure that every marketing intiatitive achieves, exceeds — or fails brilliantly with an important lesson learned not to be repeated.
You can learn a lot in 10+ years. Here are some of the skills I've picked up along the way:
marketing planning & strategy, digital marketing, content marketing, inbound & outbound marketing, content creation, email marketing, product marketing, go-to-market strategy, marcom & PR, demand generation, lead generation & nurturing, branding & storytelling, team building & management, social media management, events, performance marketing, and co-marketing.