Tan Sukhera

Tan is focused on building the case for the importance of Communications for large B2B companies in the US with his NY based consultancy, Piar. His hypothesis is that Comms dramatically accelerates and deepens Brand Reputation to the point where it dramatically accelerates & deepens Deal Flow. Which is always of interest with colleagues in PR & Comms but also -- CMOs, CCOs, CFOs & CROs.

Tan also runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.

Having worked with some of the largest brands in the world across virtually all major sectors, internationally, Tan is acutely aware of the challenges plaguing the industry. His interest in Data & Data Science methodologies led him to explore business problem solving using Causal Inference, Multi-Linear Regressions, Counter-Factual & Predictive Analysis, Bayesian Statistics & Incrementality in Marketing.

Tan is a family man, cinephile, supporter of Liverpool FC, an avid foodie, and enjoys travel & playing golf from time to time..