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I creatively bring together cutting-edge analytics, data science, experimental design, real-time client/customer research (and other tools in my toolbox), wrapped in innovative technology solutions, to uncover patterns and deliver signals that solve complex business problems at scale. My goal is to position an organization as a 'Game Changer' in identifying the right objectives...driving business impact....and getting the best answers to questions such as:
What are the behaviors, needs, and goals of your best clients/customers? Can you identify prospects/other clients like them?
How do you illustrate a holistic view of your clients that connects all of their different business interactions and touch points, allowing you maximize financial outcomes?
Can you 'catch' customers before they move to a competitor? Can you quickly identify new-entrant competitors?
Can the strength of your brand help you maintain premium price?
Can you scale personalization?
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Ph.D. and senior leader with 20+ years of expertise in driving and efficiently executing initiatives to help firms compete with analytics; Using data to provide visionary business strategy planning and leadership in highly complex and volatile environments. Demonstrated success using analytics to create solutions that generate significant organizational impact by delivering operational improvements, augmenting financial gain, and improving market positioning. Expert at forging strong 'trusted advisor' relationships across businesses. Recruiting, developing, and retaining top talent. An astute people manager who can lead teams through crisis and change. Author of internationally-acclaimed research articles in top tier journals; Top 10 Finalist in Merrill Lynch's Global Markets Innovation Program.
I am also a seasoned lecturer of psychology and statistics with extensive experience in the real-world application of research methodology. Course developer. Dissertation advisor/mentor. Dissertation Committee Chair. Seasoned keynote presenter. Published author.