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Tim Natividad is the US Head of Enterprise Sales at TikTok. His team is responsible for performance advertising, Reach and Frequency buying, and Creator-led marketing opportunities for all major US Fortune 500 companies and large Agency holding companies in the US. In short, the team helps advertising customers make TikToks, not ads, particularly at a time when audiences value authenticity over traditional advertising.
Natividad joined TikTok in 2021. The entirety of his career has been spent in digital media and prior to his time at TikTok he held previous leadership positions at Roku, Amazon, and Google. At Roku he enabled the growth behind the launches of Disney Plus, Peacock, Discovery Plus, HBO Max, and Paramount Plus. He joined Amazon in 2015 and led the Global Search and Performance Advertising business to enable revenue growth for CPG and Consumer Electronics industries along the secular shift to e-commerce buying.
He is a member of the IAB’s Digital Video Board and contributes to TikTok’s involvement in the Digital Content NewFronts. Natividad also serves as a judge of the American Advertising Federation’s Hall of Achievement and the Association of National Advertising’s B2 Awards.
With pit stops in Texas, Rhode Island, Cambodia and New York, Natividad currently lives in Los Angeles with his two dogs, wife, and daughter.
•Member of executive management team for privately-held and public companies
•Led senior-level go-to-market marketing solutions for B2C clients
•Global operating experience in sales, leading development-stage sales initiatives, and structuring complex transactions
•Extensive relationships with senior executives in leading AdTech, StreamingTV, e-commerce, and digital companies
Specialties: Sales, Client Services, Account Management, Performance Marketing, CTV, OTT, E-Commerce Advertising, Search Engine Marketing, Analytics