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I sail between brand strategies, optimization, and bringing them to execution. With my experience in the digital space, I have learned to narrow down the concepts that have worked and performed well. There's a "Keeda" in me that strives for perfection, eliminating the minute yet detrimental aspects of the overall marketing.
Brands have evolved just like humans, and so are their narratives. I am a brand marketer, content strategist, podcast producer/host, and writer. Through the podcast show, 'Game of Growth', I have hosted and covered growth stories with the Founders/CXOs of 70+ global brands like SEMrush, Freshworks, G2, Meesho, Gramener, Aarogya Setu (App), Give India, Cars24, etc., adding valuable assets in the B2B and B2C space.
I've honed my ability to align teams to achieve common goals and KPIs. I believe growth is fast-paced when teams work collaboratively. As a digital marketer and a contributing writer for reputed platforms like People of Bharat, HuffPost, G2, Hackernoon, etc, I've learned how content translates into growth and conversions when combined with robust strategies.
Some of my critical skills display the stronghold on long-form content, Blogging, Email marketing (&tools), On-page SEO, Technical Writing, Copywriting, Partnerships & collaborations, Press releases, Brand communication, and more. Some of the tools/platforms that I am familiar with and understand are Ahrefs, GSC, EngageBay, Freshdesk, WordPress, Google Analytics, G2, SalesHandy, Drift, Simplecast & Anchor(for podcast hosting & distribution), etc.
A purpose-driven marketer, uplifting brands with solid opinions and strategies while experimenting with more avenues that stick to the fundamental concepts of growth.