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The B2B Marketing Benchmark
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3 Insights Behind Software Buying Trends from G2 + The B2B Institute
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The B2B Marketing Benchmark
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Dreams don’t work unless you do.

With over 18 years of experience in marketing, I am passionate about connecting people with information needed to make intelligent decisions. My core competencies include B2B marketing, digital marketing, content strategy and marketing education. As the Director of Market Engagement at The B2B Institute, a think tank funded by LinkedIn, I share ideas to help marketers be more productive and successful in the future of B2B marketing and decision making.

I have chosen to pursue a career at the intersection of technology and business because information, inspiration and action are catalysts for transformation, particularly in markets where a dearth of information leads to people and communities being left behind. Marketing is uniquely positioned to shape how people think and we should use that position to create positive change.

Audiences benefit from my nearly 20 years of experience in digital and product marketing education at Google Inc, consulting within IBM as a social business manager and leading my B2B agency consulting practice, Spectacled Marketer. In my career, I have delivered marketing education to thousands of people.

I'm also proud to be a two time Olympic Trials qualifier in track and field for the 800 meters in 2004 and 2008. I love science fiction, having brunch, reading and writing.

B2bMarketer · Speaker · Author · Athlete · Founder · Community Builder · #TransformHer #B2Beyonce
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Please feel free to connect with me on other channels -
Website: http://tyronaheath.com
Twitter: https://twitter.com/tyrona
Instagram: https://www.instagram.com/tyronaheath/

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