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Hello, thank you for visiting my profile.
I am a 17 year veteran of the advertising industry, having had the opportunity to work with the most-loved brands, in the industry's most iconic creative agencies. I have had the pleasure of holding senior leadership positions, consulting C-level individuals at the largest organisations across EU & APAC, assisting these companies in proving marketing ROI and saving millions in the process.
In 2015, I started my first agency, Frizbee - focused on helping enterprise tech and financial services brands with their B2B digital marketing strategy and execution; to harvest leads, nurture them and gain new and repeat business sales through creative, digital and automated means.
I exited in 2020 and became a B2B Digital Sales & Marketing Strategy Consultant under the company name, Dough; where my focus was advising:
- on how marketers can deliver better qualified leads to their sales teams, in volume
- on how sales teams can market themselves earlier in the prospect's decision-making process
- the business’ direction overall, in setting a team-growth mindset, so that investors feel more confident in the trajectory of the organisation.
Because, when you combine these elements (and get them right) - growth accelerates.
Notably, I assisted a global tech giant in significantly increasing their pipeline and increased their revenue (in the multi-millions) by:
- Digitally transforming their sales & marketing processes
- Advising on and rolling out their tech stack requirements
- Setting, training and moving their staff to a higher growth mindset
Some refer to me as a Virtual CMO that is focused on performance through the lens of a salesman. I refer to myself as a Content Marketing Strategist, a Customer Experience Enthusiast and a Demand Generation Evangelist.
Further to the above, I am proud to be:
- A LinkedIn Content Marketing Partner & Panellist
- A Certified Partner, Webinar Producer & Host with Adobe
- A Certified Partner with HubSpot, with deep knowledge in the Inbound Marketing philosophy
- A Speaker & MC with Saxtons & ICON
- A University Lecturer in Marketing at MQU, USyd & UTS
- A Startup Founder & Mentor with Stone & Chalk, UTS Startups and River City Labs
- An Aspiring Subject Matter Expert in the practice of social selling and social influencing
- An Avid Volunteer with various Charities & Universities
I have hopes to one day, complete my Doctorate in Marketing too.
I look forward to connecting and building a relationship with you.
VR