I've built my first website on "Geocities" almost 20 years ago - Featuring my friends' skateboarding crew when I was 14 y/o. As a former touring (and broke) musician, I looked for ways to allow me to work while I was touring the world playing my RNR to thousands of people and the web was, once again, there for me.
I started to build websites for clients from the back of the van (and sometimes the odd broom closet) and my passion for the field grew with each project. When the band finally broke up I moved from the van to a tiny room at home, then to a larger room with one employee sitting right next to me all the way to having my own agency with 12 guys on my team. Between then, through my WordPress agency years later, we created 600+ websites using WordPress.
When I was running my agency, we were juggling multiple projects and learning how to serve our clients efficiently as we were growing. It became obvious that we needed to realize that our team and our clients live in different realities. While we, as web builders, look at a website, we see the layout, the colour schemes, the user experience, we see the “matrix”, while when our clients are looking at a website, in most cases, they see a rectangular box with colours and text.
Starting from this point, we created a tool that was meant to simulate the experience of having the client standing next to you, pointing at different sections of the screen as they speak. As simple as it gets. So we initially built it as a very scrappy tool for us to use internally. And, It worked like magic! After a short beta stage, we learned that our biggest competitor is actually Emails. With more than 70% of the market still using emails as their main communication tool about bugs, content, and design changes.
An email is a 30+-year-old tool that was meant to replace physical letters. It’s far from being designed for our use case and that’s why we see some much back and forth, frustrations, and headaches trying to get on the same page as our clients as website creators.
We felt it was time for a designated platform for WordPress professionals to manage their entire project with the tools that work with you rather than fight against you.
This Is What We're Here To Fix with ATARIM!