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As the co-founder of TrueClicks, I am on a mission to set and raise the PPC quality standard with automated monitoring, auditing, insights and automation for Google Ads and Microsoft Advertising.
I started my paid search journey in 2006 as a freelance consultant for SMBs, joined Netsociety in 2009, a fast-growing agency that became part of Dentsu. There, I held various senior roles in PPC strategy, quality, and learning, and participated in the leadership development track for emerging talent. I also wrote the Complete AdWords Audit series (back in 2013-2016), which inspired me to co-found TrueClicks in 2017.
I had the privilege to speak at different industry conferences and have regularly been voted in the Top 25/Top 50 Most Influential PPC Experts since 2015.