Alex Birkett

Alex Birkett

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Content Marketing for Startups
Article
Content Marketing for Startups
 The 7 Best SEO Content Analysis Tools
Article
 The 7 Best SEO Content Analysis Tools
Enterprise Content Marketing: 6 Roadblocks that Prevent Scale
Article
Enterprise Content Marketing: 6 Roadblocks that Prevent Scale
Top 10 A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Features, Privacy, Maturity & Price)
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Top 10 A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Features, Privacy, Maturity & Price)
The 7 Best Keyword Clustering Tools in 2023
Article
The 7 Best Keyword Clustering Tools in 2023
Instagram Guides: How to Create & Use in 2023 [+Examples]
Article
Instagram Guides: How to Create & Use in 2023 [+Examples]
The No Jargon Guide to Understanding A/B Testing Metrics
Article
The No Jargon Guide to Understanding A/B Testing Metrics
The 10 Building Blocks of B2B SEO Strategy
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The 10 Building Blocks of B2B SEO Strategy
How Many Clients is Too Many? The Ideal Client Number Agencies Should Have to Optimize Their Profit Margins
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How Many Clients is Too Many? The Ideal Client Number Agencies Should Have to Optimize Their Profit Margins
The 10 Step Plan to Creating a Foolproof Content Promotion Strategy
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The 10 Step Plan to Creating a Foolproof Content Promotion Strategy
Content Measurement: A 4 Layer Approach to Measuring Performance
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Content Measurement: A 4 Layer Approach to Measuring Performance
The 6 Best Marketing Agencies in 2023
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The 6 Best Marketing Agencies in 2023
The 6 Best Digital PR Agencies in 2023
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The 6 Best Digital PR Agencies in 2023
6 Examples of Outbound Marketing
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6 Examples of Outbound Marketing
The 6 Best CRO Agencies in 2023
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The 6 Best CRO Agencies in 2023
The 11 Best AI Content Generators in 2023
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The 11 Best AI Content Generators in 2023
The 13 Best Content Marketing Podcasts in 2023
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The 13 Best Content Marketing Podcasts in 2023
All the Different Types of Tests You Can Run on Your Site (+ When to Run Them)
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All the Different Types of Tests You Can Run on Your Site (+ When to Run Them)
The 6 Best B2B PPC Agencies in 2022
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The 6 Best B2B PPC Agencies in 2022
Testing Mind Map Series: How to Think Like a CRO Pro (Part 13)
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Testing Mind Map Series: How to Think Like a CRO Pro (Part 13)
A Guide to Collaborating With Your A/B Testing Tool Vendor to Run More (and Better) Experiments
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A Guide to Collaborating With Your A/B Testing Tool Vendor to Run More (and Better) Experiments
How Can Experimentation Reduce Uncertainty During a Recession?
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How Can Experimentation Reduce Uncertainty During a Recession?
How to Write Like a Journalist (12 Tips)
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How to Write Like a Journalist (12 Tips)
Input vs Output Metrics in Experimentation: How to Choose What to Measure
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Input vs Output Metrics in Experimentation: How to Choose What to Measure
Bayesian Statistics: An A/B Tester's Quick and Hype-Free Primer
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Bayesian Statistics: An A/B Tester's Quick and Hype-Free Primer
B2B Marketing on Linkedin: 6 Ways to Drive Growth
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B2B Marketing on Linkedin: 6 Ways to Drive Growth
How to Run an Experimentation Meeting that Will Transform Your Company (& How I Do it at Workato)
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How to Run an Experimentation Meeting that Will Transform Your Company (& How I Do it at Workato)
Switching to Google Analytics 4: Common Concerns and How to Overcome Them | Databox Blog
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Switching to Google Analytics 4: Common Concerns and How to Overcome Them | Databox Blog
How to Drive More Profits With Experimentation: Full Funnel Testing Guide for 2022
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How to Drive More Profits With Experimentation: Full Funnel Testing Guide for 2022
The Best Content Marketers Have These 3 Traits
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The Best Content Marketers Have These 3 Traits
How PIM and Procurement Management Work Together to Optimize Sourcing
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How PIM and Procurement Management Work Together to Optimize Sourcing
Qualitative Data Analysis 101: What It Is And Why It Matters
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Qualitative Data Analysis 101: What It Is And Why It Matters
Content Marketing ROI: 6 Steps to Measuring Growth
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Content Marketing ROI: 6 Steps to Measuring Growth
Content Marketing for SaaS: How to Drive User Growth
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Content Marketing for SaaS: How to Drive User Growth
11 Best WordPress Plugins (According to the Experts)
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11 Best WordPress Plugins (According to the Experts)
How to Design Customer Satisfaction Surveys That Get Results [+Templates]
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How to Design Customer Satisfaction Surveys That Get Results [+Templates]
How to Measure Customer Satisfaction in 8 Simple Steps
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How to Measure Customer Satisfaction in 8 Simple Steps
Content Marketing Metrics: 23 Metrics to Track Success
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Content Marketing Metrics: 23 Metrics to Track Success
What Is Customer Satisfaction Score (CSAT)?
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What Is Customer Satisfaction Score (CSAT)?
Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)
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Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)
What is Customer Effort Score (CES)?
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What is Customer Effort Score (CES)?
Content is a long game. But if you want to win, play fast.
Article
Content is a long game. But if you want to win, play fast.
How to Measure Customer Experience and 6 Metrics to Help You Do It
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How to Measure Customer Experience and 6 Metrics to Help You Do It
The 7 Best B2B Content Marketing Agencies in 2022
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The 7 Best B2B Content Marketing Agencies in 2022
How to Convert Blog Traffic
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How to Convert Blog Traffic
Rebecca Miller on 7 Tips for Event Marketers
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Rebecca Miller on 7 Tips for Event Marketers
Ronnie Higgins on What it Really Means to Build an In-House Media Company
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Ronnie Higgins on What it Really Means to Build an In-House Media Company
7 Ways to Recover and Recharge as a Busy Entrepreneur
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7 Ways to Recover and Recharge as a Busy Entrepreneur
The Beginner's Guide to Web Personalization
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The Beginner's Guide to Web Personalization
Competitive Benchmarking: What It is and How to Do It | Databox Blog
Article
Competitive Benchmarking: What It is and How to Do It | Databox Blog
Alex Birkett - Sr. Growth Marketing Manager
Article
Alex Birkett - Sr. Growth Marketing Manager
How to manage a content marketing budget
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How to manage a content marketing budget
How to Build an Email List - 9 Quick and Smart Tactics from the Pros
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How to Build an Email List - 9 Quick and Smart Tactics from the Pros
Mischa Vaughn on the Expanding Role of Content-and How to Get it Right
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Mischa Vaughn on the Expanding Role of Content-and How to Get it Right
Bottom of the Funnel Content: Turning Words Into Revenue
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Bottom of the Funnel Content: Turning Words Into Revenue
Why B2C Marketers Are Thriving And What B2B Marketers Can Learn From Them
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Why B2C Marketers Are Thriving And What B2B Marketers Can Learn From Them
Josh Garofalo of Sway Copy Shares How to Upgrade Your Website
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Josh Garofalo of Sway Copy Shares How to Upgrade Your Website
Sam Chapman On How to Bring Your Content Marketing A-game
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Sam Chapman On How to Bring Your Content Marketing A-game
Optimist's Tyler Hakes on Creating Content That Sells
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Optimist's Tyler Hakes on Creating Content That Sells
How to create a landing page (a dead simple tutorial)
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How to create a landing page (a dead simple tutorial)
044: Why Content Marketing Should Sell... and More Lessons with Tyler Hakes (Optimist)
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044: Why Content Marketing Should Sell... and More Lessons with Tyler Hakes (Optimist)
CRO Analytics: 12 Google Reports That Show What To Optimize
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CRO Analytics: 12 Google Reports That Show What To Optimize
The Scientific 7-Minute Conversion Workout for 2016
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The Scientific 7-Minute Conversion Workout for 2016
Shopify's Kevin Indig Shares 5 SEO Tips For Establishing Trustworthy Content
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Shopify's Kevin Indig Shares 5 SEO Tips For Establishing Trustworthy Content
Bounce Rate: Google Analytics Guide To A Misunderstood Metric
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Bounce Rate: Google Analytics Guide To A Misunderstood Metric
Andrew Anderson On How A Discovery And Exploitation Mindset Can Maximize Your Successes
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Andrew Anderson On How A Discovery And Exploitation Mindset Can Maximize Your Successes
20-Step Google Analytics Audit: Improve Results At Every Level
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20-Step Google Analytics Audit: Improve Results At Every Level
What Is Google Analytics RegEx + Mistakes To Avoid [Original Research]
Article
What Is Google Analytics RegEx + Mistakes To Avoid [Original Research]
Predictive Segmentation: Getting Started with True Data-Driven Personalization
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Predictive Segmentation: Getting Started with True Data-Driven Personalization
7 Chatbot Trends to Keep on Your Radar for 2022
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7 Chatbot Trends to Keep on Your Radar for 2022
How Shanelle Mullin Uses Curiosity to Fuel Success
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How Shanelle Mullin Uses Curiosity to Fuel Success
10 Ways to Wreck an Experimentation Program
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10 Ways to Wreck an Experimentation Program
The 12 Best AI Copywriting Tools in 2022
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The 12 Best AI Copywriting Tools in 2022
Ross Hudgens on How to Evolve Your Content Marketing and SEO
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Ross Hudgens on How to Evolve Your Content Marketing and SEO
How to Hire Freelance Writers (11 Ways to Work With The Best)
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How to Hire Freelance Writers (11 Ways to Work With The Best)
Dan Shure On What Has The Biggest SEO Impact and What To Leave Behind
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Dan Shure On What Has The Biggest SEO Impact and What To Leave Behind
19 Best Digital Marketing Tools: The Absolutely Objective List
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19 Best Digital Marketing Tools: The Absolutely Objective List
Samar Owais on the Art of Email Copywriting and Taking Risks
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Samar Owais on the Art of Email Copywriting and Taking Risks
Brian Massey on the Perks of Being Contrarian and the Fundamentals of CRO
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Brian Massey on the Perks of Being Contrarian and the Fundamentals of CRO
Ryan Robinson On His Secrets to Sustaining a Blog and Creating Digital Products
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Ryan Robinson On His Secrets to Sustaining a Blog and Creating Digital Products
The 9 Best Content Marketing Courses in 2022 (Beginner to Advanced)
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The 9 Best Content Marketing Courses in 2022 (Beginner to Advanced)
Dani Hart on 7 Ways to Work Smarter and Avoid Burnout
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Dani Hart on 7 Ways to Work Smarter and Avoid Burnout
The 5 Pillars You Need to Build an Experimentation Program
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The 5 Pillars You Need to Build an Experimentation Program
Google Analytics Goals: A Guide To Choosing The Right Goal
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Google Analytics Goals: A Guide To Choosing The Right Goal
Blogging is Losing Power: Introducing Decentralized Content Marketing
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Blogging is Losing Power: Introducing Decentralized Content Marketing
Shopify's Morgan Brown on the Evolution of Digital Marketing and the True Definition of Growth
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Shopify's Morgan Brown on the Evolution of Digital Marketing and the True Definition of Growth
Setting Up Google Analytics: Start Measuring Your Success
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Setting Up Google Analytics: Start Measuring Your Success
How to measure your copywriting: 8 message testing techniques
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How to measure your copywriting: 8 message testing techniques
Google Analytics Cross Domain Tracking: Untangle Connections
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Google Analytics Cross Domain Tracking: Untangle Connections
Attribution Analytics: Beginner To Advanced Strategies
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Attribution Analytics: Beginner To Advanced Strategies
Google Analytics Segments: Section Subsets For Specific Insight
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Google Analytics Segments: Section Subsets For Specific Insight
Ty Magnin On How To Go From Scrappy Content Upstart To Purpose-Driven Leader
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Ty Magnin On How To Go From Scrappy Content Upstart To Purpose-Driven Leader
Google Analytics Reporting: Dashboard Insight
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Google Analytics Reporting: Dashboard Insight
Animalz' Ryan Law on 9 ways to Achieve Content Greatness: From Idea to Execution to Distribution
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Animalz' Ryan Law on 9 ways to Achieve Content Greatness: From Idea to Execution to Distribution
How To Create Buyer Personas You'll Actually Use
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How To Create Buyer Personas You'll Actually Use
How to Use Content Operations to Produce Better Content Faster
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How to Use Content Operations to Produce Better Content Faster