Zach Goldie

Short version:
I help clarify the value of software for developers.

Long version:
Pitching new software to developers is marketing on hard mode. Pitching it to developers at large enterprises is marketing on extra hard.

I help companies selling to developers put together compelling pages, that don't provoke the anti-sales reaction of software engineers. The core activity is interviewing members of the sales and customer service teams to dig into what is really motivating potential buyers such as headaches from their current solution.

I'll then write this up into fresh copy with suggestions of imagery to reinforce each selling point. The new page is then A/B tested against the old one, just to confirm we weren't making any incorrect assumptions.

To find out more, visit zachgoldie.com