Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
2x Author | Co-founder at Terminus | Peak Community Host for emerging CMOs and CMOs to grow 1% better each week | Host of the top 50 business podcast #FlipMyFunnel
Sangram Vajre led marketing at Pardot (acquired by ExactTarget and then Salesforce for $2.7B). Soon after, he co-founded Terminus which hit $1M in the first year. Within 6 years, Terminus hit $120M, growing to over 200 employees and ranking No. 21 on Deloitte’s Technology Fast 500 list and best places to work. Sangram now serves as Terminus' official “Chief Evangelist.”
Author of two books on Marketing, including ABM is B2B: Why B2B Marketing and Sales is Broken and How to Fix it and Account-Based Marketing for Dummies.
Sangram is the host of the top 50 business podcast called FlipMyFunnel with over 100K subscribers and was named as one of the top 21 B2B Influencers in the world by DMN network. Sangram has spoken globally both live and virtually for platforms such as Leadercast, Linkedin, INBOUND, Entrepreneur and INC.
Content Marketing Manager, UX Research @ User Interviews
Lizzy (she/her) is a marketer, writer, and poet, based in Santa Fe, New Mexico. Currently, she creates educational resources for user researchers, research ops professionals, and other folks in the UX community on the User Interviews blog.
She became a marketer by accident; after graduating with a Bachelor of Science in Professional Writing from a small college in Vermont, she applied to every job opportunity she could find with the word “writer” in the title. She cut her teeth on marketing as an agency copywriter, where she learned to approach content as an act of hospitality, shaped by a sense of empathy, generosity, and high regard for the audience.
Since then, Lizzy’s written both freelance and in-house content for a wide range of industries, including technology, AI, retail, cosmetics, food and beverage, law, education, and most recently, UX research.
Outside of work, Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.
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