Performance marketing leader that aligns teams, creates agility in process, and uses data to create new ways to connect with buyers and accelerate growth.
I’ve had both in-house and agency roles, leading teams to solve core marketing and business challenges. Along the way I’ve worked with amazing clients, from large enterprises (American Express, Microsoft, The Nature Conservancy) to early-stage start-ups. I’ve led projects that put insights into action to illuminate customer needs and execute strategies that successfully optimize processes, attract attention, create loyalty, and drive conversion.
2020 Demand Gen B2B Innovator Award (Buyer-Focused Marketer Category)
With over 14 years experience in the SaaS field, I've honed my skills in stakeholder management and cross-functional team leadership. My career journey has been a testament to my passion for product management and my commitment to delivering impactful solutions.
🌟 Crafting Impactful Roadmaps 🌟
At Google Cloud, I led the partner onboarding strategy, resulting in a 32% reduction in onboarding time and a 30% decrease in support cases. My collaboration with UX, engineering, and QA teams led to the successful launch of a revitalized onboarding experience.
🚀 Delivering User-Centric Solutions 🚀
During my tenure at Impartner, I managed partner engagement and incentives, introducing innovative solutions that significantly reduced operating costs and unnecessary spending for users. My ability to prioritize user satisfaction and operational efficiency has been a consistent driver of success throughout my career.
🤝 Collaborative Leadership 🤝
At Imagine Learning, I lead the roadmap and execution of the flagship products. This included reporting, administrator management, and student experience.
Turn more B2B pipeline into revenue / Business-Winning Marketing Assets / $300M+ in client wins/ Partner at HighSpark / Linkedin Top Voice
Are your B2B customers not responding to marketing and sales?
If this sounds like you, you might have a MESSAGING problem if you're:
→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well
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We help B2B brands w/ complex products stand out and sell more:
✅ Getting marketing, comms, and sales teams on the same page with one core story
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing
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🟠 CLIENTS GET RESULTS LIKE:
→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days
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🟠 HOW WE HELP:
1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy.
2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.
3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.
Step away from your product, demystify your customer's business language, and communicate more persuasively.
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🟠 WHY US:
1. >10 years working with major B2B brands
We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.
2. We've done this hundreds of times
We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.
3. Keep getting value even after working together
Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.
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🟠 MY BACKGROUND:
A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.
Enhancing businesses through Data Solutions. Key Business Manager at Serpstat. Head of Business Development at LAB3L.
I'm fond of playing guitar, literature, and stand-up comedy.
As a part of a Serpstat team, I help businesses grow and improve their influence on a market. Experience in Sales, Foreign trade, and Customer service management helps me to buid strong relationships with different types of businesses all over the world. I believe there is no miracle solution for all cases and a key to a great result in its essence lies through the knowledge and ongoing efforts.
Building G2 into "the place you go for software." Actively developing a world-class Legal Team that contributes to the strategic and tactical needs of G2. Seeking legal professionals who are business-minded, solutions-oriented problem solvers with great attitudes.
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