Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.
Follow for insights and musings about B2B, marketing, and organizational practices.
I am focused on helping people unlock and achieve their professional potential.
That's a fancy way of saying I believe there is greatness within all of us and sometimes it just needs a mechanism through which it can be brought forth. And it's the reason I founded Pavilion — a global community for leaders of all levels dedicated to providing support, assistance, education, and career growth.
We bootstrapped to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Prior to Pavilion, I spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox.
I also host the Sales Hacker Podcast.
See Gary Vaynerchuk & Myself at mindsetmattersconference.com 2 Comma Club Award Winning Facebook Advertiser, Funnel Builder & Digital Marketing Strategist
Specialising in funnel creation and Facebook/Instagram ads I produce, market and distribute some of the largest marketing campaigns, lead generation efforts, funnels events and seminars in the world both online and offline.
I can also help you run your own seminars, summits and events to get the right people to attend that you can turn into high ticket clients and new revenue. I make you the celebrity of your business.
I aim to create exciting and functional designs that engage both clients and their customers. I find the fast pace and constant learning that comes with the web world exciting. I enjoy being part of an exceptional team that strives for results through an excellent user experience.
I'm an executive Performance Marketing professional with 22 years of experience in building businesses. It starts with deep understanding of core business challenges, and continues through developing customer-centric marketing programs, technology and teams that positively impact customer experience, grow revenue and increase customer lifetime value.
I thrive in dynamic environments, leading cross-functional teams in developing digital products, implementing performance marketing campaigns, and delivering analytics and data products to support executive decision making processes.
I’m an expert at using data to develop product roadmaps, build & optimize digital products and deliver ROI.
But to get to strong ROI, you have to deeply understand your best customers, so you can influence them toward conversion, driving adoption of your products into new previously untapped markets.
I'm passionate about developing and implementing successful strategies based on my expertise in the following areas:
Goals:
• Annual company and divisional goal setting
• Full P&L ownership of revenue and margin targets
• Budgeting & cost control
• Breaking annual goals into more granular OKRs (Objectives & Key Results)
Strategies:
• Marketing strategy
• Brand awareness
• Education
• Demand generation
• Business and partnership strategy
• Mergers & acquisitions
• Strategic partnership / business development
• Customer development
• Qualitative & quantitative user research & UX
• Data strategy
• 1st party data, compliance & governance
Operations:
• Team leadership and development
• Recruiting, hiring and development of globally distributed & remote teams
• Marketing technology stack development
• Website development
• Web performance / page speed
• CRM setup and admin
• Marketing automation & email
• CRO, landing pages, conversion funnels
• Product management
• Lean / Agile / Scrum / Waterfall
• Project management
• Data ecosystem development
• Data warehousing
• Advanced web analytics
• Mobile app measurement
Tactics:
• Performance marketing
• Mobile app installs
• Email
• Search marketing (SEO / SEM)
• Technical SEO
• Enterprise-scale paid search
• Paid social
• Affiliate marketing
• Direct mail
• Connected TV
• Print & OOH
I am a Lead Creative Copywriter with years of experience creating concepts, writing copy and art directing shoots for a range of social and integrated campaigns.
I have worked in both agencies and in-house for companies like:
Honda (cars, bikes and power equipment)
Talisker Whisky
Eurotunnel
Deliveroo
Tanqueray Gin
Three
Ketel One Vodka
Bulleit Bourbon
Gallo Family Vineyards
Charlie Wells
Roe & Co Irish Whiskey
Adidas Golf
Hitachi
Honeywell
Octopus Group
Baskin-Robbins
SABMiller
Estrella
Sanctuary Spa
Suzuki
Japan Airlines
Dunkin' Donuts
For bookings, drop me a line at [email protected] or call me on 07969699579.
Designer, writer, and speaker. Started that “responsive web design” thing.
I’m an independent web designer, and the guy who started that “responsive web design” thing. My practice involves helping companies make beautiful things that work everywhere.
I focus on creating responsive, device-agnostic interfaces; on designing for both performance and accessibility; and on creating digital design systems. Basically, I enjoy working on difficult design problems alongside good, thoughtful people.
If that sounds like fun to you, let’s chat.
I research the factors that lead to success in entrepreneurship and innovation. Most recently, I have focused on AI, and especially how it affects education and work. I co-founded Wharton Interactive, an effort to democratize education using games and simulations.
I have worked with a lot of different organizations (from startups to government agencies), co-founded a technology company, and have a mysterious past.
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