CEO and Co-founder of TACK⛵️ & ClubPF ⚓️ — People-first GTM Champion
Mark Kilens is the CEO and Co-founder of TACK, a media and on demand GTM services firm helping businesses align and accelerate their go-to-market using People-first GTM strategies.
He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.
Before that he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.
Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.
From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.
When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.
Go fast, take chances!
Community Growth @ Lavender | aka DemandJen | Keynote Speaker
38% of complex B2B purchase attempts end in "no decision" and involve ~11 customer stakeholders.
We're not losing to our competitors. We're losing to customer risk aversion.
We're losing to the customer's gut feeling that no matter how much "better" our solution may be, the road to "better" involves change, cost, productivity losses while the team learns how to do/use something new.
We're losing because in an environment where uncertainty is high, humans will do everything they can to avoid risk.
How are you showing your customers the cost of inaction in your outreach? How are you helping them realize that the pain of same is greater than the pain of change?
I'm passionate about partnering with B2B Sales teams to help them stop losing deals to status quo, price, or no-decision.
Marketing Manager at Maxima Consulting | Maximizing Workforce Potential for Companies Worldwide 🌍
When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 10.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.
◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.
◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the nearest future is to grow the Maxima brand: both as an excellent employer, and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.
Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress towards goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.
◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.
Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.
◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D
Mobile Ad Monetization - I Play Games for the Ads!
I’m a mobile ad revenue expert, podcaster, and passionate about all things mobile. I’ve spent years working with the biggest game and app developers to help them increase their ad revenue by designing ad placements, negotiating with ad networks and improving mediation ad stacks. I’ve worked in mobile DSPs and ad networks, so I know exactly how the demand side works. I’ve gone through hundreds of mistakes, failures and complicated situations. Please use my previous experiences so that you also can maximize your ad revenue. https://www.felixbraberg.com/
Co-founder, CEO @ ADPList | Building humanity's access to expert knowledge | Designer, Forbes 30U30
Felix is the Co-founder & CEO of ADPList and sets the vision and strategy for the company. Founded in 2021, the company grew into a global townsquare for expert knowledge, with 20K+ Mentors from companies like Netflix, Airbnb, and Google, hosting over 100 million minutes of sessions on topics such as product design, product management, and coding in 140+ countries.
As a designer, Felix has embedded his creative roots in ADPList's culture, product, and community.
Featured on Forbes 30 under 30 Asia List and Tatler's Generation T Future Leader List in 2023. In 2021, ADPList raised $1.3 million from Sequoia Capital India and, Goodwater Capital.
Hiring: https://bit.ly/adplistcareer
Product designer / I don't use LinkedIn and only accept connections from colleagues. If you have a biz opportunity then please contact me via my website: www.femke.design
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