I'm all about
Figuring out how to build a company where people love to work
Serving customers who can’t imagine life without us
Living, finding and teaching a Scared Confident culture and
Disrupting the way marketing has always been done
ABOUT THE WRITER:
Helping brands tell their story, establish authority, and make more money is what I do.
ABOUT THE WORK:
Prior to taking over as the Senior Copywriter at Scorpion, I spent my days crafting content to drive sales for multiple world-class brands, including Sotheby’s, Ferrari, Rolls-Royce, Keller Williams, Cisco, VMware, and Hewlett-Packard.
In addition to helping generate more than $87 million in sales, my copy has appeared in Forbes, Entrepreneur Magazine, INC, and several other well-known publications.
ABOUT THE MAN:
I was born and raised in San Francisco, but I've lived all over the world. My previous residences include Seattle, Denver, Santa Monica, Kinsale (Ireland), and Wellington (New Zealand). I consider myself a writer by trade, a football player by passion, and tall by genetic lottery.
Experienced Search Engine Optimization Specialist with a demonstrated history of working in the outsourcing/offshoring industry. Skilled in Search Engine Optimization (SEO), Landing Page Optimization, Advertising, and WordPress. Strong marketing professional skills. Graduated from Bicol University.
Go to market manager GP Consumer - Italy and Finland | YOUR SUPER SIDEKICK Talks about #futuro
I am a professional with 15+ years’ experience in international retail sales, P&L oversight, business development, people management, multichannel distribution and retail marketing - involving both growth organizations and start-ups.
I am pretty successful in overcoming cultural gaps across organizations and I put my efforts to successfully bring cross-cultural teams to seek positive outcomes to challenging situations, shared goals and change.
They say I am a decisive leader: I can tell I succeeded in planning, introducing and developing retail innovation programs, and driving productivity while reducing costs.
I am an optimistic out-of-the-box thinker that quickly address issues with effective B plans, and I am extremely goal-oriented. I am doted with good analytical thinking skills. I aim to capture profitable markets while implementing brand strategies, addressing the focus on customer experience at all times. I am determined to win challenges and my approach is transparent, consistent and direct.
Sustainability and the 2030 agenda goals matter to me: being able to contribute as an individual and through my work is a primary ethical choice.
✏️ Let me tell you the story of a girl with a passion for creativity, who has never stopped getting involved to learn new techniques and to take new paths.
🌍 These paths have led her to travel around the world: let me tell you how she learned to produce quality campaigns and web content, how she learned to understand customer’s needs and how she helps companies to create in the creation of marketing strategies, always working as a consultant and trainer.
⏱ Let me tell you how she uses her organizational skills to focus on goals and always meet deadlines; how good she is at managing time and stress; how she is able to coordinate a team or to work by herself.
Now that I've told you, let me also show it to you. 👇👇👇
Over the past 7 years, I’ve been working with consumer brands to consolidate, then amplify their message & product. As a consultant, I fill gaps in brand marketing teams – offering the structure of an agency with the agility of a freelancer.
I‘ve worked at an agency, freelance and in-house level designing and executing strategies in communications, social media and content strategy, media relations, influencer programming, brand partnerships and event production.
Outside of the office, I connect with cool + inspiring women on my podcast, Femme Studios. Could be up your alley if you want to hear the stories of women who are pushing the boundaries of what a traditional career looks like - all based in Toronto. A celebration of the talent in our city.
Last, I'm passionate about psychedelics and pushing forward in the path towards legalization. I volunteered at MAPS Canada as Marketing Lead; and the Canadian Psychedelic Association executing on PR efforts + advising on social media strategy.
Online Innovation & Consumer Data Director | Driving Innovation in Digital & Online market via Martech & Data | 14+ Years of fusing Technology & Business for Strategic Growth
With over 14 years of transforming businesses, I've made it my mission to lead innovation in digital marketing by fusing technology with business for strategic growth. Whether it's luxury, fashion, telco, or retail, I've honed my B2C | D2C expertise to deliver exceptional results. Now, as the Online Director at Sisal Group, my insights are focused on the gaming industry, where I scale online businesses and drive transformative growth through Martech & Data.
One of my proudest accomplishments is leading Amplifon's multi-region digital transformation, where we crafted a seamless experience across the USA, EMEA, and APAC. At Sisal, our strategies have not only catapulted us to leadership in the Italian iGaming market but also paved the way for Flutter acquisition & integration.
What fuels this success? Passion. My daily pursuit is to understand customer journeys, elevate their experiences, and weave a unique relationship between them and the brand. Utilising marketing technology to enhance these experiences isn't just a job for me; it's a craft that I continuously refine.
Educated at Bocconi University with specialisations from ISB (Hyderabad - India) in International Business Management and IMD (Switzerland) in Digital Marketing Strategy program. I'm defined by my relentless curiosity, creativity, decisive negotiation skills, and an unwavering motivation to excel.
My vision goes beyond achieving professional milestones; it's about leaving a lasting digital imprint in multi ever-evolving industry.
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