Exploring the world of Marketing

The world runs on luck, what you do with it is up to you. I’ve made a career out of recognizing high potential categories and bringing them to success. Rule 1. Keep your eyes open, connections are all over. Rule 2. Know your landscape, and if you don’t… take the time to learn. Rule 3. Go into it with your whole heart and don’t be afraid of a couple of tears. Currently helping retailers created better buying experiences at Narvar. This role allows me strategize with the world’s most innovative brands as they take on an ever changing consumer landscape. Together we are increasing customer satisfaction, loyalty and spend. Off the clock I balance my need for speed and my need to veg. You’ll either find me in the hills mountain biking, snowboarding, climbing or hiking or nestled at home hunched over the stove or with a book on the couch. Want to talk shop, hit the mountains or need a good risotto recipe? Let me know, you can never have too many friends. [email protected].

I love putting words down on (virtual) paper. My specialty is small business, fitness, technology and online-related content, but I can write about anything and everything. Seriously, name a topic and I've likely dabbled in it. Some of my most treasured articles and featured blog posts are available for your viewing pleasure below. Although they might not tickle your fancy, you might learn a thing or two. (Rock on!)

Arts person turned long-form, in-depth content writer. Words for: Atlassian, Adobe, Hubspot, Shopify, Hootsuite, 15Five, Thinkific, Mention, Visier, + Essays, nonfiction, and art criticism in Elle Canada, Vice Canada, Canadian Art, and more. Creative Writing and Art History BFA, University of British Columbia. In my former life, marketing and project management for visual arts organizations.

Genevive is currently the co-founder of Mahara Mindfulness - a contemporary lifestyle brand based in Canada, and the creator of The Human Being Journal. She also runs a side hustle called The County Wine Tours in Prince Edward County – Ontario's fastest growing wine region. Prior to Mahara she spent over a decade leading marketing and communications programs for agencies, corporations and charitable organizations. When she’s not building brands or unleashing her creative side, you’ll find her jet setting around the world and supporting causes close to her heart - including international development, women and children's rights, and mental health. Her curiosity about the world and people drives her and her goal in life is to make a meaningful difference wherever she goes. Education: Genevive has a certification in the Fundamentals of Mindfulness from McMaster University, a Masters in Communications from Western Sydney University, and an Honours Bachelor of Science from the University of Toronto. Specialties: Corporate communications, corporate responsibility, stakeholder relations, brand development, marketing communications, project management, media relations, social media, crisis communications, issues management, event management and digital communications.

Global Human Capital leader with outstanding achievement, improving the strategic value of the Talent Acquisition and Contingent Workforce function; while supporting key business initiatives. Over 15 years of accomplished experience in building highly successful teams with a focus on delivering results aligned with organizational goals, profit, and growth.

At Mappedin, we're helping our clients digitize the indoors and maintain a source of truth for data that powers several user experiences. Working with the top Retail REITs globally, across 500+ venues and 400+ million square feet of premium indoor space, we get a first-hand view to how technology and brick-and-mortar are colliding.