►ABOUT ME I am future-focused and analytical with the ability to leverage relationships to attain and exceed target outcomes. I am skilled in conceiving and executing results-producing digital promotion strategies and excel in negotiations. ►WHAT I DO BEST Driving $ Millions in Revenue > Engineering Results-producing Digital Marketing Strategies Collaborating Companywide to Achieve KPIs – Ensuring Voice of Customer Messaging ►HOW I MAKE AN IMPACT • Leading marketing, branding, and demand generation efforts companywide. • Launching, growing, and optimizing digital marketing channels and campaigns. • Overseeing and implementing best practices across digital platforms and operations including mobile, tablet. social and 3rd party/syndicated. • Creating and managing internal systems and processes to keep platforms current and competitive. • Applying expertise in SEO for paid advertising, branding, and marketing strategy overall. • Selecting and managing developers, SEO experts, designers, and digital marketing experts. • Analyzing data to drive actionable change and partnering cross functionally to achieve revenue targets. • Growing social media audiences and communities. ►MY CORE RESPONSIBILITY The most important part of my job is sharing the U-Haul story online and educating customers about our products and services. My legal training (early years of career) has helped me the most with negotiations and attention to detail in maneuvering the various rules and regulations in marketing and advertising. What sets me apart from others may be my various functions within my company regardless of my title. ►SELECTED ACHIEVEMENTS • Drive generation of $300 million annually through direct listing management solutions. Ensure location information is accurate and online profiles contain robust SEO for search engines, mobile apps, and mobile navigation. • Raised consumer awareness 25% by defining audience personas and aligning data-driven organic content plans with corporate marketing initiatives. • Supported 300% growth in employee social media participation following development of channels connecting employees and leadership via executive videos and Facebook groups for dealers. • Increased organic views and revenue for company products and services by 75% through development and maintenance of corporate blog content marketing strategy. ►HOW PEOPLE DESCRIBE ME Focused, Creative, Direct, Detailed, Forward-thinking, Thoughtful, Persistent, Determined, Analytical, Passionate ►CONTACT ME I can be reached at [email protected]

I’m a data designer. I build personalization experiences. I work at the intersection of product management, information science, survey design, analytics, and data engineering.

I’m an agile leader, passionate about bringing people together and solving problems. Currently focused on increasing customer support and satisfaction while also assisting in successfully decreasing account churn. As a professional, I thrive in positions that are amplified in responsibility, customer-facing, problem-solving, fast pacing, and challenging. As an individual, I am energetic, upbeat, and curious, with the ability to adapt and learn quickly. I strongly believe in goal setting, collaboration, company culture, and empathy. My next big goal is to enroll in an MBA program, and one day be a strategic, agile, and empathetic leader who excels in her craft. On the weekends you can find me outdoors, hiking, swimming, paddle boarding, or cycling with my no.1 fan Rex 🐾. As a post-professional athlete and dancer, I also appreciate art and everything it offers. I am always happy to help, so feel free to get in touch!

Currently leading the ABM efforts in EMEA at Thales Cloud Protection and Licensing BU. Previously in charge of channel & field marketing strategies for the Southern European territories. Highly skilled trilingual marketing professional with proven experience in supporting sales teams through strategic activities and channel enablement in fast-paced environments and matrix organizations such as Dell, Trend Micro and Gemalto (formerly SafeNet). With 15 years+ experience within major IT security leaders, I have a strong understanding of EMEA cybersecurity marketplace and have an excellent market landscape insight for Southern European and Middle East, Turkish & African markets. Specialties: ABM, Marketing, Lead generation, channel marketing, MDF / co-op, Field marketing, KPI tracking, events, communication, security, IT, partners, cybersecurity, social media

A natural storyteller, helping brands attract and engage audiences through content and community building.

Reach out: [email protected]