Experienced marketing professional with a proven ability to create clear, actionable strategies. Background combines content, engagement, digital and core brand strategy across a wide range of industries including spirits, healthcare, business services, technology, finance and engineering.
Specialties: Brand planning/strategy and extensions including channel, innovation, licensing, partnership, promotion, event, digital, social, mobile, content, internal and external communications.
Skills: Client services, account management, project management, RFP response development, proposal writing, creative direction and vendor management in traditional and digital platforms.
I'm the co-founder of a content marketing agency called Omniscient Digital, and I run the experimentation / CRO program at Workato.
I write mainly at alexbirkett.com.
Founder of WorkTech. The most trusted source of Work Tech market intelligence. Strategy | GTM | Fundraising | Corp Dev | Market Analyst, Advisor, HR leader, and HR tech industry executive. Founding Member Impact WorkTech
Leading Work Tech Analyst and Advisor. Founder of WorkTech, the most trusted source of global Work Tech market intelligence. Reports on Innovation in HR Technology. Founding Member, Impact WorkTech global community. Go To Market Consultant for work tech and HR-related technology and services and the Human Capital Management (HCM) Marketplace. George has launched market-leading B2B work tech brands to profitability, funding, or both. Original Founder and Conference Chair of InfluenceHR where Vendors learn to transform their Marketing strategy. George speaks frequently on trends impacting work, HR and work tech. He also speaks to the vendor community about taking their technology to market. 30+ years of general management, marketing, sales, and sales management experience. He has built companies that provide cloud-based software via Software as a Service model. SaaS expert - Revenue Driver in organizations providing SaaS delivered solutions to the Global 2000 and the SMB markets.
Specialties: HCM, Talent Acquisition, Talent Management, Employee Engagement, Core HR, Marketing, Sales, Go To Market, Product Positioning, Messaging, Strategy Development, Revenue delivery, Building successful teams that work well together. Developing and mentoring staff. Software as a Service. SaaS. Cloud based solutions.
Co-founder @ Mentionlytics 🚀| Associate Professor @ Hellenic Mediterranean University
Dr. George Mastorakis received his B.Eng (Honours) in Electronic Engineering from UMIST (University of Manchester Institute of Science & Technology), UK in 2000, his M.Sc. in Telecommunications from UCL (University College London), UK in 2001 and his Ph.D. in networking technologies from University of the Aegean, Greece in 2008. He is serving as an Associate Professor in the Department of Management Science and Technology at Hellenic Mediterranean University and as a Director of E-Business Intelligence Laboratory. He is co-founder of Mentionlytics (a SaaS-based social media moniroting application) and has actively participated in a large number of European Commission (FP6, FP7, HORIZON2020) research projects. He has also acted as a technical manager in many research projects funded by GSRT (General Secretariat for Research & Technology, Greece). He has more than 300 publications at various international conferences proceedings, workshops, scientific journals and book chapters in IEEE, Elsevier, Springer, Wiley and Taylor & Francis publishers. He is Author/Editor of 10 "Books". His research interests include interactive marketing, new technologies and marketing, mobile computing, Internet of Things, radio resource management, cognitive radio networks, energy efficient networks and cloud computing.
I am George. For the past several years I've worked with SaaS brands all over the world creating long-form content for them. I have, in addition to that guest blogged on several top-notch brand blogs. Connect with me to know more.
Senior Pre Event Tennis Trader @ Kaizen Gaming (Stoiximan/Betano) | Trainer In Play and Pre Event (Tennis)
With over 11 years of experience in the online gaming industry, I am a senior pre event tennis trader and trainer at Kaizen Gaming, one of the leading and fastest-growing online gaming operators in Europe. I have a passion for sports, especially tennis, and a knack for creating and managing attractive and profitable betting markets. I am also a skilled risk analyst, who can monitor and mitigate potential losses and identify and exploit opportunities. I value teamwork, innovation, and customer satisfaction, and I strive to contribute to Kaizen Gaming's mission of delivering an exceptional gaming experience to millions of users across different markets and platforms.
As a senior pre event tennis trader and trainer at Kaizen Gaming, I am responsible for setting up and pricing pre event tennis markets, including special bets, as well as training and mentoring new and existing traders. I also oversee the settlement and post-analysis of the markets, and conduct betting pattern analysis to detect and prevent fraud and abuse. Additionally, I leverage my communication, virtual work, and task management skills to collaborate effectively with other teams and stakeholders, such as live traders, product managers, and customer support agents. I am proud to be part of a dynamic and diverse team that constantly seeks to improve and optimize the quality and performance of the tennis trading products and services.
Experienced professional with strong creative capabilities. +18 years of experience within different multinational companies in different countries. Excellent leadership, verbal and written communication skills. Strong teamwork and action oriented capabilities with a dedication for result achievements.
Cofounder and Chief Product Officer at LearnWorlds
I am a researcher in the fields of Educational Technology and Human Computer Interaction and I have been selected as a lecturer in the Department of Primary Education (University of Western Macedonia) in the field of "ICT in education" in 2013. Dream of mine: to design and develop real educational platforms which improve drastically the learning experience of wide audiences. Main moto: (1) authentic, (2) intriguing, (3) heterogeneous, (4) creative, (5) integrated, (6) intensive learning experiences or briefly "Comp/ressive" learning experiences (compress+impressive) as I like to call it.
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