Browsing Creators
CEO of Customer Camp // Stop Guessing. Market Smarter.
Do you know *exactly* which customers to target and what fuels their buying decisions?
If not, growth will always feel painfully slow.
I can help.
Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.
I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).
Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?
Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.
After all... whoever gets closer to the customer wins.
Partner
We Produce Podcasts for B2B Brands | Creative Content Lead @ Sweet Fish
I’m a young professional who loves Jesus, people, and good stories.
I also love marketing. I’m on a journey to find the most effective way to build out our employee advocacy program at Sweet Fish Media, and I also make a lot of silly TikTok videos 😆
Follow me for actionable insights on:
👉 Employee Advocacy
👉 Social Media
👉 B2B Marketing
Partner
Analyst | B2B Content Marketing | Writer
Market researcher and content marketer with eight years of experience covering market trends, software buying tips, and emerging technologies. I conduct primary and secondary research to gather market intelligence and create comprehensive research reports and articles. Key topics covered by me include customer relationship management (CRM), fintech, business intelligence (BI), IT management, and cybersecurity.
I'm involved in data analysis, business research, competitive intelligence, marketing, and strategy & operations planning as well. I also have experience working in the fintech and manufacturing industries.
Ethical Performance Leadership & Loyalty/Retention Expert with a focus on employees and clients in Retail
I was born and grew in Rome (Italy), where creativity and people skills became part of my DNA. My business skills, KPI acumen, research ability, knowledge and experience in the fields were enriched by living and working 15 years in London (UK), while travelling the world connecting cultures and businesses.
Prior to moving into the HE sector in May 2019, I held several professional roles in Business Management. Working for global companies like Accenture, J.W. Thompson, MANGO, Pinko and Ralph & Russo, I have more than 25 years of professional experience. In particular since 2011, from my experience in GEOX SpA, my focus moved towards HR, change management, learning & development driving growth (business KPIs) and maximising talent through an ethical leadership approach. Combining admin skills, commercialism, re-building or establishing brand perception versus employees and clients with an effective communication approach and training plans that create loyalty and increase performance. In my most recent roles, I was Area Manager UK and Ireland for PINKO and Global Operation Manager for Ralph & Russo.
By constantly increasing company KPI, therefore redefining the perception of the brand in the local market, I always proved my leadership competencies and ability to adapt and develop each company strategies.
Director of Customer Acquisition | Neuroscientist, International Speaker and Industry Awards Judge
Neuroscientist turned SEO | International Speaker & Industry Awards Judge | Professional Figure Skater
I'm a bilingual digital marketer based in London, with extensive experience in Technical SEO and Content in particular. Performance driven, attentive to detail and genuinely passionate about neuroeconomics, consumer behaviour, data analytics and machine learning.
Before landing on SEO, I worked in Neuroscience research (co-authoring 3 internationally published papers) and competed in elite figure skating. I still skate professionally on event-based contracts, ads and music videos.
Author and Journalist
I write for a variety of websites and blogs, and also have editing experience.
Currently, I work for the following:
- Bolde Media. I write relationship and dating advice for this site that's based in New York.
- Native Interiors. I write decor and DIY posts for this online boutique retailer based in Australia.
- Live Eco. I write lifestyle posts that focus on eco-friendly living for this Cape Town-based website.
I have excellent spelling and grammar, possessing an English Honours Degree through UNISA.
I am a creative and reliable writer, focusing on producing high-quality content that is excellently researched.
I have been writing professionally for over 13 years and I am constantly reaching new goals. Some of the publications and websites featuring my articles include:
- Soul Magazine
- Saltwater Girl Magazine and Website
- Cosmopolitan Magazine
- Glamour Magazine
- ELLE Magazine
- Bride's Essence
- LiveEco
- Mamas 'n Papas
- AskMen.com
- Fox News (AskMen.com)
- Young Africa Live
- Freelanced.com
Senior Solutions Consultant at Adverity
Strong communication skills and a background of diverse, international working experiences within fields of strategic marketing and data analysis. Keen on technology trends and science, my interest and passion include also the automotive, IT and energy industry.
