As a seasoned and passionate Senior Product Manager at PartnerStack, I own several product areas that are crucial to building the world's biggest B2B SaaS partnerships network. My work has included discovery, roadmap planning, and delivery for: 🔍 Fraud Prevention + Network Trust 📊 Analytics 🕵️‍♂️ Partner Discovery and Recruitment 🔐 Authentication + Sign Up Flow Efficiencies 🤝 3rd Party Tool Integration 🛠️ Tooling for Internal Teams 🏗️ Structural/Architectural Improvements I have also shaped and restructured G2M communications processes to ensure that both my internal teams and our customers are aware of the features that we as a team are building. Prior to my time in Product, I was a member of PartnerStack's Customer Success team - both as a CSM and then as the team Manager. As a Manager, I helped upskill the team and ran my own hiring processes end-to-end, growing the team by 100% within a year to help drive success for our customers at PartnerStack. When I'm not working, I enjoy playing chess, latin dancing, travelling, and playing sports.

I'm an author, speaker, investigative journalist and podcast creator, focusing on organised crime and technology. I've worked for the BBC, Audible, Penguin, Sky News, The Sunday Times and many more. In a career spanning 20 years I've covered financial crime, money laundering, cryptocurrency and the emergence of cybercrime as one of the primal threats to modern society. My latest book for Penguin, The Lazarus Heist – From Hollywood to High Finance: Inside North Korea’s Global Cyber War, sprang from the hit 10-part BBC podcast series of the same name, which I co-hosted and which immediately ranked number one in the UK Apple chart and within the top 7 in the US. My next book for Penguin, Rinsed, will explore how technology has changed the money laundering industry. It will be published in June 2024. An accomplished public speaker, I've given keynote talks for some of the world’s biggest brands, including Mastercard, Orange and Bank of America, in addition to chairing events and appearing on panels at venues ranging from London’s Chatham House think-tank to the Latitude music festival. My first book, Crime Dot Com: From Viruses to Vote Rigging, How Hacking Went Global, was published in August 2020 by Reaktion Books and was described as “a fascinating, often gripping read”. I've written and presented two major podcast series for Audible. The Dark Web exposed the shadow internet and has been a top ten hit on the platform since its launch in 2017. Artificial Intelligence: Friend or Foe? revealed the origins of AI, and shows how the technology is seeping into everyday life. My own podcast series Cybercrime Investigations takes listeners inside the world of an investigative journalist, detailing the twists and turns as the story unfolds. I was also the co-creator of The Secret Life of Your Mobile Phone, a live, interactive phone hacking stage performance which showed how the global technology industry is harvesting the data leaking from your handset. The show was a sell–out hit at the Edinburgh Fringe Festival 2017, and has been performed at music festivals, political conferences and for corporate clients. As the technology correspondent for Channel 4 News, one of the UK’s leading daily news programmes, I won multiple awards for my work on the Snowden leaks, the hacking of Britain’s largest ISP TalkTalk and my exposés of fraud in the internet dating industry. I was the creator of the programme’s Data Baby project, a unique experiment which used a fictional online persona to expose how personal data is used – and abused – online.

I'm a dedicated writing and marketing professional with proven performance in content development, team management, and campaign execution. I thrive on being the person teams across a company turn to for quick, effective writing, from email campaigns and sales pitches to blog posts and executive thought leadership. And I'm always looking to make a meaningful contribution to an organization or cause. After a decade of marketing, research, and strategy, I've written just about everything under the Sun. Core areas of focus include: - Workforce, remote work, and productivity management - Big Data, AI, and RPA - Logistics and related specialty software, such as WMS - Blockchain - Content marketing and strategy I've managed teams for multiple social media campaigns, including repairing brand damage and launching new products. Our team has developed calendars and content for clients ranging from homeowner's insurers and small businesses to app developers, new social media platforms, and multi-billion-dollar manufacturers moving into new markets. Specialties: - Market research - Blog post creation, content strategy, and creative team management - Article development and placement - White papers - Case studies

⚡️ SHE Summit speaker 2024 ⚡️ Global Recognition Awards winner 2023 ⚡️ Digital Marketing Awards judge 2023 ⚡️ bCreator Awards Judging Committee 2023 ⚡️ Influencer Marketing LIVE - Advisory Board Member 2022 ✨ Most Serious Influence on the Influencer Industry nominee 2022 💭Passionate about ethical, sustainable, responsible and respectful creator marketing. 🎓Educator in industry regulation and best practice with the highest rated influencer marketing course on Udemy in 2022. 👶🏻Ambassador for working parents. Elevating brands through creative, ethical, and effective digital marketing strategies, I bring an analytical mind and creative spirit to the fast-paced world of social media. With an unwavering dedication to sustainable and responsible marketing, I champion best practices in the industry, educating through thought leadership and mentoring the next generation of digital marketers. Live events: 🎤 Beauty Creator Show 2022 - panel Beauty Creator Budgets 🎤 Sunday Sessions with Step Up Sorority, 2022 - How to grow a career in influencer marketing 🎤 The Art of the Brief webinar commissioned and hosted by Traackr, 2021 https://vimeo.com/525627051/c2c6b666af 🎤 Global Academy Careers Week - Influencer Marketing Keynote, 2021 🎤 Blogosphere Virtual Festival 2020 keynote "Influencer Marketing Behind Brands' Doors" 🎤 MAD//Fest 2019 panel hosting with Caspar Lee and Ben Jeffries “Micro vs. Macro: Understanding Scale in Influencer Marketing” 🎤 Collate Refuel Room 2016 panel hosting with Patricia Bright and Sarah Ashcroft "Growing and monetising your influencer marketing brand" Podcasts: 🎙 Serious Influence https://podcasts.apple.com/gb/podcast/series-5-episode-2-geo-west-influencer-marketing-expert/id1435303485?i=1000565330066 🎙️ The Fast Traack "Do brands and influencers really understand each other?" https://podcasts.apple.com/us/podcast/do-brands-and-influencers-really-understand-each-other/id1504960578?i=1000480925752 🎙️ Coffee Conversations about Influencer Marketing "Season2: EP9: An in-depth conversation about the influencer marketing industry" https://podcasts.apple.com/pt/podcast/season2-ep9-in-depth-conversation-about-influencer/id1348221548?i=1000523088858 Guest post examples: ✍️ How to Explain the Value of Influencer Marketing to Your Exec Team https://www.traackr.com/resources/how-to-explain-the-value-of-influencer-marketing-to-your-exec-team ✍️ 7 Ways Influencer Marketers Can Reduce Their Carbon Footprint https://www.traackr.com/blog/reduce-their-carbon-footprint