Vice President, Product Management – Content Cloud at Aprimo
Helping Aprimo’s Product and R&D teams elucidate and balance product vision and development priorities for our Content Cloud areas, while also evaluating the market landscape for next-generation wants and needs, balanced with the immediate requirements of customers. Passionate to drive new DAM initiatives for Aprimo's artificial intelligence and machine learned applications.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
I'm the co-founder of a content marketing agency called Omniscient Digital, and I run the experimentation / CRO program at Workato.
I write mainly at alexbirkett.com.
As a seasoned and passionate Senior Product Manager at PartnerStack, I own several product areas that are crucial to building the world's biggest B2B SaaS partnerships network.
My work has included discovery, roadmap planning, and delivery for:
🔍 Fraud Prevention + Network Trust
📊 Analytics
🕵️♂️ Partner Discovery and Recruitment
🔐 Authentication + Sign Up Flow Efficiencies
🤝 3rd Party Tool Integration
🛠️ Tooling for Internal Teams
🏗️ Structural/Architectural Improvements
I have also shaped and restructured G2M communications processes to ensure that both my internal teams and our customers are aware of the features that we as a team are building.
Prior to my time in Product, I was a member of PartnerStack's Customer Success team - both as a CSM and then as the team Manager. As a Manager, I helped upskill the team and ran my own hiring processes end-to-end, growing the team by 100% within a year to help drive success for our customers at PartnerStack.
When I'm not working, I enjoy playing chess, latin dancing, travelling, and playing sports.
Founder & Chief Creative Officer at Creative Principals & Author of The CEO's Time Machine
An experienced creative director who excels at leading projects from concept to reality. These projects are most often about creating world-class experiences in corporate visitor centers, executive briefing centers, museums, theme parks and live events.
Great experiences are distinguished by great story telling. Whether it’s interviewing executives about the future of health care in America, walking the Fort Worth assembly line of the F-35 Lightning II or listening to a seventh generation Hawaiian play ukulele in her living room, it all begins with finding the story and translating it into memorable experiences.
My passion and experience in leadership development is ultimately about creating an environment where great work can get done together.
I'm an author, speaker, investigative journalist and podcast creator, focusing on organised crime and technology.
I've worked for the BBC, Audible, Penguin, Sky News, The Sunday Times and many more. In a career spanning 20 years I've covered financial crime, money laundering, cryptocurrency and the emergence of cybercrime as one of the primal threats to modern society.
My latest book for Penguin, The Lazarus Heist – From Hollywood to High Finance: Inside North Korea’s Global Cyber War, sprang from the hit 10-part BBC podcast series of the same name, which I co-hosted and which immediately ranked number one in the UK Apple chart and within the top 7 in the US.
My next book for Penguin, Rinsed, will explore how technology has changed the money laundering industry. It will be published in June 2024.
An accomplished public speaker, I've given keynote talks for some of the world’s biggest brands, including Mastercard, Orange and Bank of America, in addition to chairing events and appearing on panels at venues ranging from London’s Chatham House think-tank to the Latitude music festival.
My first book, Crime Dot Com: From Viruses to Vote Rigging, How Hacking Went Global, was published in August 2020 by Reaktion Books and was described as “a fascinating, often gripping read”.
I've written and presented two major podcast series for Audible. The Dark Web exposed the shadow internet and has been a top ten hit on the platform since its launch in 2017. Artificial Intelligence: Friend or Foe? revealed the origins of AI, and shows how the technology is seeping into everyday life.
My own podcast series Cybercrime Investigations takes listeners inside the world of an investigative journalist, detailing the twists and turns as the story unfolds.
I was also the co-creator of The Secret Life of Your Mobile Phone, a live, interactive phone hacking stage performance which showed how the global technology industry is harvesting the data leaking from your handset. The show was a sell–out hit at the Edinburgh Fringe Festival 2017, and has been performed at music festivals, political conferences and for corporate clients.
As the technology correspondent for Channel 4 News, one of the UK’s leading daily news programmes, I won multiple awards for my work on the Snowden leaks, the hacking of Britain’s largest ISP TalkTalk and my exposés of fraud in the internet dating industry. I was the creator of the programme’s Data Baby project, a unique experiment which used a fictional online persona to expose how personal data is used – and abused – online.
Content Strategy Manager | SaaS Writer | Editor | Copywriter | Good Content Is Helpful Content | Portfolio: GWhiting.com
I'm a dedicated writing and marketing professional with proven performance in content development, team management, and campaign execution. I thrive on being the person teams across a company turn to for quick, effective writing, from email campaigns and sales pitches to blog posts and executive thought leadership. And I'm always looking to make a meaningful contribution to an organization or cause.
After a decade of marketing, research, and strategy, I've written just about everything under the Sun. Core areas of focus include:
- Workforce, remote work, and productivity management
- Big Data, AI, and RPA
- Logistics and related specialty software, such as WMS
- Blockchain
- Content marketing and strategy
I've managed teams for multiple social media campaigns, including repairing brand damage and launching new products. Our team has developed calendars and content for clients ranging from homeowner's insurers and small businesses to app developers, new social media platforms, and multi-billion-dollar manufacturers moving into new markets.
Specialties:
- Market research
- Blog post creation, content strategy, and creative team management
- Article development and placement
- White papers
- Case studies
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