Browsing Creators
CEO of Customer Camp // Stop Guessing. Market Smarter.
Do you know *exactly* which customers to target and what fuels their buying decisions?
If not, growth will always feel painfully slow.
I can help.
Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.
I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).
Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?
Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.
After all... whoever gets closer to the customer wins.
Partner
CEO and Co-founder of TACK⛵️ & ClubPF ⚓️ — People-first GTM Champion
Mark Kilens is the CEO and Co-founder of TACK, a media and on demand GTM services firm helping businesses align and accelerate their go-to-market using People-first GTM strategies.
He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.
Before that he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.
Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.
From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.
When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.
Go fast, take chances!
Partner
🎙️ Co-Host of The B2B Playbook | 💭 Bringing Clarity to B2B Marketing That Drives Revenue | The 5 BEs Framework
If you're in a small B2B marketing team, I'm guessing you've felt some of these pains:
❌ you're unsure if your brand awareness and thought leadership are getting results
❌ it's hard to show your marketing is making an impact on revenue
❌ you want more engagement with your content from Dream Customers
❌ you are in service of sales
❌ you look for B2B 'hacks' and tactics on sites like Hubspot and LinkedIn
❌ you struggle to get 'buy-in' on your content strategy
❌ your costs on advertising platforms keep going up
❌ you don't have time to document your strategy for your boss
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So how can I help you?
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With our 5 BEs Framework, that shows marketers exactly how to create more demand for your business
Here's what your life looks like after implementing it:
✔️ you have higher intent leads
✔️ you have faster sales cycles
✔️ you have more word of mouth and brand loyalty
Not to mention the other benefits:
✅ you have a system to build relationships at scale, and know how to demonstrate it's working
✅ you are able to show how demand generation wins you more business
✅ you build a community that will vouch for you
✅ sales love you as you send them more qualified buyers
✅ you have all the strategy and tactics you need
✅ you move beyond just 'thought leadership', and experts outside the marketing department help you create content
✅ your entire b2b demand generation strategy is documented for your boss
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So! Here's 2 ways you can use The 5 BEs Framework
1/
👉 Listen to The B2B Playbook podcast 🎙️
https://the-b2b-playbook.captivate.fm/listen
2/
👉 Get the strategy, tools & templates you need to generate new demand for your business
https://theb2bincubator.com/
Questions?
👉🏼 Shoot me a DM
Head of Growth @ WealthyHood | SEO Enjoyer
Head of Growth at WealthyHood. Opportunity seeker, constant learner and always curious to discover even more!
proteinpackage.co.uk
Founder of Protein Package - pick and mix healthy snacks and nutritional supplements.
Head of Growth & Strategy - Working magic with Sales Triggers at Selligence
I joined Selligence in its BETA period as the first client-facing employee and sixth in the overall business.
Initially, I worked closely with our Technology and Research teams to ensure we found product market fit through constant feedback-led iterations.
Since our succesful launch into monetisation in 2019, I have worked as an individual contrbutor within the sales function, achieving the top global performer award two-years running and subsequently transitioned into a managerial position.
Wanting to take a longer-term and more consultative approach with our growing client portfolio, I now head up our Growth and Strategy team, with the focus on helping business leaders to undertake a more data driven sales methodology to improve profitability and drive efficiency within their organisations.
I'm currently hiring into our Tampa office, drop me a message if you're interested in joining a fast-growing team in a fast-growing market.
Chief Executive Officer at Opal
I've been a business/tech/design geek for as long as I can remember. That's manifested in a career that started as a web designer and has culminated in me being the co-founder of a few really great companies.
At the end of it all, I hope I can say I had a knack for surrounding myself with people who are great at what they do and we've all been rewarded because of it.
Great teams change the world.
Specialties: Design, The Internet, Human-beings