Personal: Love spending time with my family, especially outdoors! Work: Prior to launching digital services & products, I worked, apprenticed, interned, and volunteered at organic agricultural/permaculture, conservation, and community-building projects across Europe, the Middle East, Central America, and the USA. I love learning from other cultures; I both speak and am literate in English, Spanish, French, and Mandarin, to varying degrees. After starting a family, I moved into freelance editing & writing. My bylined articles are on GreenBiz, AgFunder News, Triple Pundit, and other publications. I'm a proponent of servant leadership. Hard working, team player, open communicator, responsive to feedback. I co-founded Jolly SEO (https://jollyseo.com) in 2017. Jolly SEO builds brand awareness & authority for companies & C Suite executives in the form of high quality backlinks & PR mentions. I also offer courses & consulting to those who want to learn how to do what I do: https://gregheilers.com

Successful FINANCIAL EXECUTIVE with 20+ years of experience in driving strategy and growth, returning value to shareholders, building customer relationships, developing key talents and serving as a key adviser and member of Company management. Built a strong blend of Big 4 accounting, FP&A and operational finance acumen. Traveled extensively throughout the world, having lived in several US cities and Europe.

Greg Herman is a multidisciplinary director / designer and a visual storyteller, who is influenced by his backgrounds in VFX, Music, Photography and Painting.

Enthusiastic & disciplined SaaS executive. 15+ years of building and leading high-performance & cost-effective Sales, Service, Support, and Customer Success organizations. New market & US to EMEA expansion experience. A proponent of community, experience-marketing, sales-assisted PLG, Lencioni's The Advantage, transparent & inclusive company culture, always learning new things, and coaching & developing team members to unlock and achieve their professional potential.

Founder. Technologist. Entrepreneur. Problem Solver. Greg loves building new ambitious products for customers. Greg is CTO at Exponential an investment platform dedicated to unlocking financial freedom for all. Prior to Exponential Greg led engineering at at IFTTT, the leading connectivity platform powering the digital transformation of products into integrated services. Prior to IFTTT Greg led Grocery for the Alexa Shopping team at Amazon. Where he led product, engineering, design and ux. Greg joined Amazon after leading GoPago to an Amazon acquisition as Vice President of Engineering, Product and Operations. Where he was responsible for mobile and systems engineering, product management, and operations. Prior to GoPago, Greg was VP of Product Engineering at Amplify Social where he led development of a real time optimization system. After studying Applied Mathematics at University of California Berkeley, Greg combined his interest in helping companies innovate and his love for technology by becoming a technology attorney, graduating with his J.D. from Santa Clara University. Greg later returned to his roots in engineering and product. A former triple UC Berkeley athletic threat in Cross Country, Track, and Squash, Greg continues to compete, recently winning the Bourbon Chase relay. Greg lives in Moraga, CA, with his wife and three sons. Specialties: Startups. System Design. Designing New Technology. Mobile Development. Cross-functional Teams. Design and Implementation of Scalable Systems and Processes.

Priority is action. I am on a mission to help brands decisively create more value for customers, in turn creating greater customer lifetime value for the brand. I'm a firm believer that this win-win scenario is achievable and critical to organizations' success. I was recently named the #1 marketing thought leader by Thinkers360. I help F1000 brands turn big ideas and complex challenges into meaningful, sustainable results. I serve as an advisor and consultant to organizations that are experiencing change and need to create more agility in their internal and external approaches. My primary area of focus is connecting strategy to people, process, and platforms in the areas of marketing technology, customer experience, and digital transformation. I've been part of award-winning work with some of the world's top brands such as Adidas, Choice Hotels, Coca-Cola, FedEx, HP, Marriott, Toyota, and VMware. I'm a multiple-time Co-Founder & CEO, leading my digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider I co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. I currently advise and sit on the Board of a MarTech startup. I am Lean Six Sigma Black Belt certified, and hold a certification in Business Agility from ICP-BAF. These inform a statistical, analytics-driven approach to solving problems and achieving measurable goals in whatever initiatives I undertake. I am a multiple best selling author and have written eleven books on customer experience, agile business approaches, and marketing. My latest book, House of the Customer, details how brands can create the personalized customer experience of the future. I also write for MarTech, CMSWire, and others. I am on the ANA School of Marketing Faculty where I created and teach courses on Customer Experience Measurement and Agile Marketing. I also co-founded the American Advertising Federation's National Innovation Committee, was on the Virginia Tech Pamplin College of Business Marketing Board, and serve on the University of Richmond's CX Advisory Board as well as the Board of the Workhouse Arts Foundation. I've spoken at MarTech, Internet Week New York, SMX Social Media, EventTech, Internet Summit, Social Media Week, VMWorld, and others. I've been featured in Advertising Age, Communication Arts, The Kojo Nnamdi Show, and The Washington Post. I've also guest lectured at Georgetown University, American University, Virginia Tech, Howard University, University of Maryland.

“We work in a marketplace of ideas where culture is king and data moves faster than people—where scalable opportunities come from turnkey solutions.”

Gregory Lambert is a leader in the realm of marketing technology and brand management, with 20+ years of expertise driving digital transformations and marketing strategies (B2B & DTC) in global consumer goods and services companies. Renowned for enhancing brand management and championing data-driven growth, Gregory’s empathetic yet strategic leadership, bolstered by a wealth of global experiences, uniquely positions him to navigate and innovate within diverse market landscapes. LEADERSHIP PHILOSOPHY Gregory's empathetic and resourceful leadership style is characterized by his strategic team management and problem-solving abilities, underpinned by a global mindset. He thrives in building teams that address organizational gaps and seize market opportunities, fostering a culture of innovation and excellence. CAREER HIGHLIGHTS * Strategic Leadership: Led the development and execution of global digital marketing strategies, catalyzing a 275% surge in new digital innovations and slashing the average speed to market by 60% at MiiR. * Digital Transformation: Transitioned NAES and 7 subsidiaries from traditional B2B marketing to a digitally advanced B2B Product Services model with 650% growth in marketing qualified leads and $850M in annual revenue. * E-Commerce Growth: Managed all E-commerce channels at MiiR (DTC, Amazon, B2B) to achieve 47% growth in sales, 75% increase in conversions, and 87% rise in average order value. Grew 2023 BFCM Sales 300%+ vs LY. * CRM & B2B Marketing Strategy: Orchestrated the build & expansion of an enterprise-wide CRM at NAES, resulting in a 23% increase in revenue per salesperson and 40% improvement in team productivity from ABM workflows. * Brand Innovation and Profitable Sales Growth: Doubled the profitability of Nestlé La Lechera in 9 months through SKU rationalization and the development of 5 new innovative products that generated an additional $7M in revenue. GLOBAL EXPERIENCE & PROFESSIONAL JOURNEY Fluent in Spanish, Gregory's professional journey is enriched by extensive international work experiences across Asia, Europe, and Latin America. This global exposure has deepened his understanding of diverse markets and consumer behaviors, enhancing his professional capabilities. EDUCATIONAL BACKGROUND Gregory holds an MBA in International Management from Thunderbird School of Global Management and a Bachelor of Arts in Spanish & International Studies from Willamette University. These qualifications have laid a strong foundation for his global mindset and strategic approach in his professional endeavors.