Founder At DemandJen | Keynote Speaker | Sales Training
Former Chief Evangelist at Challenger and host of The Winning the Challenger Sale podcast, where she grew the audience from 2K to 20K monthly listeners. With 18 years in enterprise sales and over $50M sold to C-level executives, Jen specializes in helping Sales and Marketing teams challenge the status quo and navigate customer risk aversion. B2B Sales leaders bring in DemandJen to run Sales training workshops for MMKT and ENT teams (discovery, pipeline gen, activating champions, writing for an executive audience, gaining buying group consensus).
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Experienced vendor and retail partner focused on growth and utilization with a demonstrated history of working in the Solution Industries, SaaS, Automotive Retail and Marketing. Skilled in Sales, Growth Focused Roles, Customer Experience, Negotiation, Business Planning, Process & ROI professional. Graduated from Northwood University.
Helping companies train employees by making learning fun and easy by using Microsoft Teams & SharePoint
I am a results‐driven Senior Account Executive with over 15 years of experience in complex SaaS sales, startup companies, and high-volume sales. I have a proven track record of consistently exceeding quarterly and yearly sales quotas. I have direct experience in managing sales teams, developing sustainable customer relationships, elevating brand quality, and establishing high net worth product lines.
→ Achieved 124% of quota in 2020, 153% of quota in 2021, and 145% of quota in 2022 for LMS365. #1 global Senior Account Executive for LMS365.
→ Consultant of the Year 2018 for Hilti ON!Track North America.
→ Awarded the 2018 Leadership Award by peers.
→ Highest number of software contracts in North America for Hilti ON!Track.
→ Created Sales Blitz strategy, increased consultations sold in region by up to 200%, successful launched strategy to other regions.
→ Hired and trained 5 sales associates to grow sales at Carlypso by an average of 45% monthly, assisting company to secure Series A funding.
→ Negotiated with UBER to secure YourMechanic’s vehicle inspection contract for UBER drivers in the Bay Area.
→ Hired and trained 10 sales/support associates to grow YourMechanic’s revenue from 10K/month to over 110K/month in 1 year’s time.
→ Received one of two national President’s Club Awards for Government & Industrial Sales.
→ Awarded Master’s Club Award 2 times for the Hilti Pro shops.
Vice President at 1-800 Water Damage of NE Dallas & SE Collin, Cornerstone Chem-Dry, Chem-Dry of Oklahoma and Virtual Office Solutions Call Scheduling Center
Chief Marketing Officer *B2B Saas Go to Market Executive * Board Member
A results-oriented marketing executive with a successful track record helping SaaS businesses grow revenue and board of directors experience. Adept at product marketing, positioning, messaging, pricing, and innovative marketing strategies to deliver bottom-line results. Able to lead and develop teams in rapidly changing growth environments as well as work collaboratively with internal teams to drive results. Proficient in all aspects of marketing: public relations, analyst relations, creative and content, demand generation, digital marketing, social, partnerships, marketplaces, promotions, event marketing, product marketing as well as sales enablement and business operations. Proven success in B2B, B2SMB, and B2C SaaS-based businesses that are experiencing scaling growth, assisting in fundraising, participating in BoD management as well as leading the integration of acquisitions. Non-profit and private business board member expertise.
Donor Relations & Annual Giving at Creighton University
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