Gil is a recognized leader in higher education enrollment management and marketing. After leading yet another record-breaking recruitment cycle in 2011, Gil dove head first into the education startup revolution. In May 2011, Gil joined the Zinch.com team to lead the company's marketing and thought leadership initiatives. The company was acquired by Chegg that September, and continues to transform into the leading student-first connected learning platform, while still leading the textbook rental market. In July 2018, Gil moved to the National Research Center for College and University Admissions (NRCCUA) to support their new strategic partnership with Chegg's digital marketing team while helping introduce the company's new approach to data-informed enrollment management; Encoura. Gil's energy and enthusiasm is used to help colleges and universities understand how to best reach prospective students in support of their enrollment goals. At NRCCUA, Gil supports the Eduventures research agenda and leads numerous including best practices in recruitment strategies for transfer students and graduate programs, social media outreach strategy, and much more. Gil is selected to present at numerous national conferences throughout the year on these topics, and undergraduate admissions, graduate admissions, and international admissions professionals throughout the industry seek his knowledge and expertise.

20 years experience in digital marketing with a focus on optimizing the customer experience. An expert in personalization, content velocity, A/B/N testing and Behavioral Targeting optimizations, I help businesses use analytics-based decision-making to deliver exceptional customer interactions across channels, leading to increased conversions and customer loyalty. I have worked with Adobe’s largest and most strategic accounts to re-align their business strategies, build out their personalization and optimization programs, use AI and ML targeting to drive their personalization efforts, and pivot their marketing directives to become more customer-centric and improve their ROI. Areas of expertise include storytelling, product strategy, product management, user experience design, analytics, performance-based marketing programs, branding, site and creative redesigns, personalization and public speaking. As a professional spokesperson for Adobe, I deliver product presentations on the Adobe Experience Cloud applications and application services both internationally and nationally, and have represented Adobe at various speaking events and customer conferences globally.

• Experienced in generating, building and supporting client relationships. • Reliable, punctual, and self-sufficient with extensive experience in working in team environments and counseling others while expressing new ideas. Advised in problem management by developing strategies and creating solutions. • Combines excellent communication and leadership skills with an aptitude for quickly developing a working knowledge of technical tools, languages, and subject matter. email: [email protected]

I am a strategic problem solver with exceptional relationship management skills. As an experienced Account Manager, I manage an enterprise book of business and partner with customer executives to develop go-to-market strategies for U.S. and European media and consumer brands. I am skilled in relationship and solution based selling, account retention, and expanding customer portfolios. With an MBA from Duke University and fluency in several languages, I am a top performer who can build strong relationships with clients and colleagues alike. Nothing drives me like that thrill of facing down the “grey” of new challenges, distilling down to the root of a problem, and creating a solution in partnership with customers and internal teams. I am a voracious problem solver and team leader in the SaaS and digital marketing spaces, combining passions for collaborative strategy development, problem solving, and relationship building to unlock revenue for both start-ups and established brands. My expertise extends to cross-functional team collaboration, process development, and onboarding new team members.