Chief Customer Officer & Co-Founder of TACK | Empowering B2B Companies with People-First GTM Strategies | Host of The Anonymous Marketer Podcast | Creator | Championing the creator economy in B2B
I have co-founded a new business called TACK with Mark Kilens who is ex-hubspot and ex-drift, to bring people-first GTM strategies to B2B companies today. I am also a creator and that is a huge passion of mine. Currently writing a book on the creator economy in B2B.
Vice President of Strategic Partnerships, Americas at Uberall, contributor at Street fight, Co-Chair at B2SMB
15+ years business development, strategic partnership, product, and GTM experience providing SaaS website, local search marketing, and productivity solutions to SMB’s & franchise brands around the world.
Diverse global experience in building and managing teams for business development, partnerships, product management, and go-to-market programs, offering local search, AdTech, and MarTech solutions to global SMBs and franchise brands.
Expertise in all forms of SaaS including local search, SEO, reputation management, content marketing, search marketing, digital advertising, social media and more, with a track record of leading high-performance teams and delivering innovative solutions to dynamic markets. Adaptable leader experienced in early-stage and post-acquisition organizations.
Benish is current Co-Chair at B2SMB Institute and currently authors Street Fight's Movers and Shakers / Localogy industry column for job-searchers and changers. She was also voted one of The Top 50 Women Leaders of North Carolina for 2022, was also Voted one of the 101 Top Partners in the Marketing Space for the United States, sat on the board of Angel Ed, The AR / VR Association and The ADP Partnership Committee. Benish also authors the Movers and Shakers Column at Street Fight, and is the founder of New Orleans Networking and Charlotte Startups Groups.
Starting in finance and finding her way to the interwebs by chance, she’s always had a keen eye on networking and learning new business models. Her experience in sales, marketing and business development specialization was cemented in her time in strategic roles at Search Influence, Civic Science, BIA Kelsey and Navads (before they were acquired by Uberall in 2018).
Benish is a nationally recognized speaker including engagements through Hotsauce by Hotjar, SMX East, SMX West, Pubcon, State of Search, DFWSEM, SIGMA (the Society of Independent Gasoline Marketers of America), AACS (The Australasian Association of Convenience Stores), SMASH (Senior Care Sales & Marketing Summit), MDMC (Midwest Digital Marketing Conference), Digital Summit, B2SMB, Borrell, Local Media Association, Local Search Association, Localogy, Association of Alternative Newsweeklies, Association of Directory Publishers, Inland Press Association & more.
Specialties: SaaS, partnerships, SMBs, Fortune 500, retail, online marketing, team leadership, and various digital marketing and technology domains.
Content Strategy and Management | SEO and SEM | Woman in Tech | Storyteller | Semrush Alumni
🤓 Kelly's Job Experience—Told in extra short autobiographical form 📚
“Oh! You’re going to school for English! Does that mean you’ll be a teacher someday?”
I lower my head at the question. Everyone assumed I would be a teacher and not the epic novelist or journalist I had dreamed. Teaching isn't a bad job, it was just the same question for English majors like me before I worked for 10 years to become a content writer at Semrush.
“Will you be a teacher someday?” Asks the one millionth person in my lifetime.
My repetitive response was always, “No… I'm going to be a writer.” That response lasted until I graduated from college, became a Peace Corps Volunteer and moved to China to teach Oral English for two years.
Funny how life works sometimes.
For years before I graduated, people told me having a career as a writer wasn’t practical. As a natural born creative, it was no surprise when I pursued writing despite what the world told me. Prior to Peace Corps, I launched my writing career by contributing my young writing skills to a local publication. And from there it was only a gorgeous climb upward.
As a Peace Corps Volunteer, my skills as a writer grew. I was traveling and blogging, sharing my real-life stories on culture, food, and the experience as an American living in country wholly different than my own. And even though the world changed around me (and deeply changed me from within), one thing always remained constant—my love for writing.
After returning from China, I became a content writer, digital marketer, and went on to publish articles in over a half-dozen online and print publications, some of which I have been rewarded and awarded for. And then there were my two books—a debut sci-fi novel and a Peace Corps hand guide—which I somehow managed to publish while working full-time jobs in digital marketing. Those two accomplishments are my pride and joy. There is also more where those came from.
My dream is to inspire people through storytelling, even if it’s just one person, whether that be in content marketing or creative writing. I want to share my big, vulnerable, and loving heart with as many people as possible. So I use words to create stories in all forms.
That dream is still true today.
As of late, I am continuously honing my craft as a content writer and working on the first book in my second series. You'll always find me writing—big shock there—reading books, uplifting authors through book reviews, sipping tea near rainy window panes, sharing my big ol’ heart, and continuously falling in love with writing.
I am a skilled customer and results driven analytical professional seeking to grow with and add value to my organization of choice as I employ a unique combination of skills, knowledge, innate qualities, and impeccable work ethic in a challenging position that will further develop professional business, leadership, and managerial skills. I am versatile, reliable and efficient with 10 years of experience supporting attorneys, managers, and executives in high paced environments. Diversified skills include business analytics, marketing management, project management, client relations, human resources, and administrative support.
Secure Consulting LLC is a licensed marketing research, data analytics, and business administrative company that was created to help businesses create or modify their marketing strategy prior to spending marketing dollars and assist with administrative documents.
Our mission is to provide market research and business analytics at a more affordable price to establishments of all sizes and tenures to aid in implementing or modifying a market strategy and administrative services.
If you would like to schedule a consultation or would like further information please contact me via email at [email protected] or via our website www.secureconsulting.info
Strategic Marketing Executive • Brand Builder • Team Leader • Tech Enthusiast • Diversity, Equity, and Inclusion Champion Talks about #leadershiplessons
About
A seasoned, results-oriented professional with expertise in the development and delivery of long-term marketing strategies, I am a proven marketing leader in all aspects of brand awareness, publicity, creative direction, consumer engagement, and retention. With solid experience overseeing global marketing efforts, I have proven success producing results across all marketing channels by creating innovative programs, compelling messages, and visuals that enhance an organization’s global outreach and consumer engagement and business objectives.
I am adeptly skilled in leading global teams and collaborating with key stakeholders including sales, product, and analytics to develop strategies that ensure achievement of identified business and financial goals. Throughout my career I have successfully used a consultative and creative approach to develop and implement project and marketing plans that enhance engagement and improve overall engagement. I have a strong command of brand campaigns, social media marketing, digital marketing, audience targeting, brand elevation, and revenue generation. A highly motivated self-starter with solid communication, interpersonal and leadership skills. I have proven success developing strategies based on thorough analysis of data and market trends.
Career Highlights:
• Selected to lead L'Oreal's largest product division in a Digital Transformation project to modernize marketing teams and accelerate capabilities within the firm
• Led re-platforming project for Lorealparisusa.com to launch unified brand aesthetic against global marketing guidelines
• Grown the L'Oreal Paris brand website to over 1.5M unique visitors a month with tailored consumer-based content strategy and SEO research
• Leveraged brand position by developing three Global product launch and renovation campaigns within the first six months as Head of Digital at Ralph Lauren Fragrances
• Increased exposure by developing first Global Fragrance Partnership with Spotify to launch Polo Red/ KYGO & Ansel Elgort collaboration
• Delivered over $2.5 million in savings by negotiating fiscally sound partnership agreements as Director, Digital Marketing Procurement with L’Oreal
• While in Sourcing, produced cost savings by developing strategic partnerships and negotiating fiscally sound agreements with Marketing Platform Providers
• Developed Content Strategy offering for Accenture Interactive and supported the launch of it's first Content Studio in SoHo, NYC
Hi there! Grateful to be connected. So, when it comes to me, here are the highlights.
I'm an entrepreneur's entrepreneur. I've launched 3 businesses in 10 years, the most recent being Founders of Color where our sole mission is to help entrepreneurs of color to scale and grow their businesses. Additionally, I serve as Co-convener for the Black Innovation Alliance, a national coalition of ecosystem leaders dedicated to increasing Black access to the innovation economy.
I'm a recovering academic. I'm interested in big ideas, applied to the real world.
I've got a lot to say. I'm an avid writer and do a good bit of speaking on issues related to everything from brand building to racial justice and economic inclusion.
I'm a Linkedin super-user with more than 70K followers, and the author of "Mastering Linkedin: How I Used the World's Largest Network to Build a Nationally Recognized Brand". My Linkedin Live series, "Mondays with Kelly" tackles issues of life, faith and work.
To learn more about Founders of Color, visit www.foundersofcolor.com.
To learn more about Black Innovation Alliance, visit http://blackinnovationalliance.com/
To get your free download of Mastering Linkedin, visit https://www.foundersofcolor.org/linkedin-ebook.
What you won't see on my LinkedIn profile is my energy. I am not talking about bouncing off the walls energy, I am talking about the positive competitive energy I bring to a team, strong social skills that enable me to bridge gaps to departments, employees and customers, and the creative approach I take when solving business critical challenges.
I am passionate about process, data and people. Supporting the rapid growth of company sales objectives in the ever changing environment of "prospecting", married with developing young talent is where I thrive. The value of a strong foundation is critical at every stage of people development, especially for building a strong talent bench for the sales organization. There is nothing professionally that brings me more joy than seeing young professionals grow into highly productive sales individuals.
Email- [email protected]
Direct-714-602-5184
"There are always flowers for those who want to see them." - Henri Matisse
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