Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
ABOUT THE WRITER:
Helping brands tell their story, establish authority, and make more money is what I do.
ABOUT THE WORK:
Prior to taking over as the Senior Copywriter at Scorpion, I spent my days crafting content to drive sales for multiple world-class brands, including Sotheby’s, Ferrari, Rolls-Royce, Keller Williams, Cisco, VMware, and Hewlett-Packard.
In addition to helping generate more than $87 million in sales, my copy has appeared in Forbes, Entrepreneur Magazine, INC, and several other well-known publications.
ABOUT THE MAN:
I was born and raised in San Francisco, but I've lived all over the world. My previous residences include Seattle, Denver, Santa Monica, Kinsale (Ireland), and Wellington (New Zealand). I consider myself a writer by trade, a football player by passion, and tall by genetic lottery.
Senior leader with expertise helping customers and co-workers reach their goals via digital advertising, linear TV, OTT, data management, holistic measurement, market development, channel management, content creation, revenue growth, product marketing and most importantly, people management.
Currently, I have the pleasure of working for VideoAmp to push greater accountability and effectiveness in brand advertising.
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against objectives.
Away from work: I spend time on beaches anywhere, playing golf, skiing and, most importantly, hanging out with my family and dog doing all of the above.
Senior Director of Product Marketing at Salesforce
I believe that the best marketing sounds obvious after it’s written. I’m obsessed with finding creative solutions and making the complex simple. And I’m energized by innovating and developing people.
10+ years product marketing experience in startup to enterprise high tech companies. Led positioning, messaging, and keynotes for a multi-billion dollar business. Owned launches and go-to-market strategy for numerous products. Managed cross-functional teams across the world.
SPECIALTIES:
-Product marketing
-Positioning & messaging
-Go-to-market strategy
-Keynotes
-Cross-functional team leadership
-Integrated digital marketing campaigns
-Public speaking
-SaaS, B2B & B2C
I'm a hyper-organized, strategic marketer with over 10 years of experience, mainly in digital channels. My favorite part of my work is pulling together integrated campaigns that uniquely speak to a specific audience. Each campaign is like its own puzzle, but they all work toward a greater goal.
Marketing is a unique function that has the opportunity to interact with and support almost every area of the business. Not only that but we are also charged with really understanding our customer and their needs. I love having this vantage point, to see the big picture of an organization's story.I'm a hyper-organized, strategic marketer with over 10 years of experience, mainly in digital channels. My favorite part of my work is pulling together integrated campaigns that uniquely speak to a specific audience. Each campaign is like its own puzzle, but they all work toward a greater goal. Marketing is a unique function that has the opportunity to interact with and support almost every area of the business. Not only that but we are also charged with really understanding our customer and their needs. I love having this vantage point, to see the big picture of an organization's story.
Top skillsTop skills
Marketing Strategy • Digital Marketing • Marketing Analytics • Web Content Management • Digital Strategy
I grow website traffic, brand awareness and leads through SEO, PPC, content writing, landing page design, copywriting website UX and customer journey optimisation.
“Design like you are absolutely right, then optimize like you were wrong from the start.” - Jordie van Rijn
I am a highly experienced digital marketing specialist with 6 years of working with B2B startup tech brands. I'd describe myself as a data-driven, ideas-person who believes in the power of collaboration and thrives on the rush of exceeding expectations. From my agency and in-house experience, I can easily develop and deliver multi-channel marketing strategies and define processes. I also have a passion for lead generation and user experience and love finding opportunities to optimise existing content and campaigns.
Experienced Marketing Professional and Writer with a demonstrated history of working in the software, writing and editing industry. Skilled in Product Marketing, Computer Software Training, Fiction, Editing, and Publications. Strong media and communication professional graduated from University of Georgia.
My passion is innovation that makes people's lives better and I love to share experiences and diverse perspectives in the global community. My inspiration comes from the interaction that lets me accelerate delivery of the best outcome.
Skills: prioritization, consumer-facing product development, user behavior/insight analysis, user test, data analysis, product designing and prototyping, product innovation strategy, project leadership, cross-functional leadership, globalization & localization, and vendor management
Be authentically you, “To thy own self be true.” –Polonius, Hamlet.
I am passionate about people, relationships and making a difference. I'm committed to continuous learning in my personal and professional life and that means sharing what I've learned with others in order to improve their lives.
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