Experienced content and product marketer with over ten years of marketing experience as both an individual contributor and team leader. Over 20 years of experience in the contact center / customer service industry with specific industry knowledge in CRM, KM, WFM, SaaS, analytics, etc. My passion is making your products come to life with the right words to tell a story that jumps off the page and speaks directly to your buyers. Developed all content types, including blogs, videos, ebooks, whitepapers, datasheets, and more. Skilled in navigating matrix organizations, workng in tandem with product teams to help craft messaging and differentiators to build collateral that drives sales.

Leads Partner Sales Engineering globally at Fivetran for both technology partners and consulting partners. Responsible for overall strategy, technical guidance and advisement, joint solution evangelization, and helping to ensure that Fivetran is the standard for data movement for every organization. Previously led Go-To-Market (sales, technical sales, brand & product marketing, and tech alliances) at Hashmap, an NTT DATA Company (acquired Jan 2021), with a group of innovative technologists and domain experts accelerating the value of the modern data stack for clients across 20+ industries by helping them design and build data-driven products and services. Responsible for leading the sales & technical sales team delivering company business growth. Leads the marketing team that produces all externally-facing content, messaging, social and email marketing, and branding (hashmapinc.com). Also responsible for developing and accelerating key technology partnerships and alliances. Hosts Hashmap on Tap, Hashmap's weekly podcast featuring discussions on a range of data and cloud topics with data leaders, tech founders, and other Hashmappers. Prior to Hashmap, established the open-source Hortonworks data platform in the Oil & Gas industry and managed key accounts (supermajors, leading oilfield services companies, and top upstream companies). Drove the adoption of Connected Data Solutions and Advanced Analytics (Hortonworks Data Platform (HDP) and Hortonworks DataFlow (HDF) across global customers and provided leadership on industry solution strategies and account go-to-market initiatives for the company. Spent 10 years with Oracle Corporation as Key Account Director managing key international enterprise oil and gas accounts (supermajors, leading oilfield services companies, and top upstream companies) with responsibility for all business lines and all geographies leading a multi-product line team as the face of Oracle to the client. 30 years of experience overall in technology, data, and enterprise software helping establish key technology solutions and services across industries. Earned a Bachelor of Business Administration degree from Texas A&M University.

Higher education professional with a Ph.D. and over 10 years of experience in admissions, recruitment, instruction, retention, and policy research. Progressive experience across traditional undergraduate, post-traditional (adult learners), and graduate student populations with a focus on service, student experience, and innovative solutions in a results-driven culture. Effective communicator with all stakeholders including senior university leadership and outside constituents.

With over 25 years of leadership, Marketing, Partner Programs, and Inside Sales development experience, I carry a diverse background in building revenue-driven teams within high-growth, high-tech organizations. As a five-time winner of the AA-ISP Most Influential Sales Professionals, I am a noted expert on how to train, build, and grow exceptional teams that heighten the customer experience to new levels. Specialties: Building Best in Class Inside Sales Teams and Market Development Teams, Restructuring existing Inside Sales Teams that need assistance to grow revenue opportunities, Creation of complete closed-loop reporting to show the progress of MQLs to SQLs to revenue, Engaging top talent, marketing expertise, and partner programs for complete solutions for technology companies. Creating the highest performing lead generation teams for building a successful partner community. Partner Program Success Best Practice Sales Training Marketing programs for successful inside and outside teams. Outside teams include a diverse distribution channel. Let me help you build a winning team!

I have a background in SEO, content writing, editing, content strategy, and team leadership. I love combining creativity and hard data to create engaging copy that gets results and drives audience engagement. I also enjoy any opportunity I get to share my knowledge with others to help them learn and grow. When I'm not at work, you can find me reading a book, playing video games, or snuggling with my dog while watching terrible reality television. Please see my portfolio here: https://kellymlyons2.wixsite.com/my-site And my work at Semrush here: https://www.semrush.com/user/195716017/

I'm a results-driven servant leader. I have experience working abroad in India (3 years) and across Western and Southern Africa (4 years) for the top Fortune 500 orgs. I have a strategy-driven approach with a strong bias towards action and producing real revenue results. I've helped grow these brands: Google, Arrow, Square, NeilsenIQ, Deluxe, MuleSoft, Office Depot, Glint Pay, IBM, Intel, Caregility, Pega Systems, Oracle, Astronomics, Domo, SABMiller, Hull Blyth Group, Adobe, Elevations Credit Union, GTT, Trimble, ServiceSource, Gorilla Logic, Parallon, ComData, RentPath, SITA, Omni Financial, and BCRI.

Top-performing, efficient and confident Meeting Professional with eighteen years experience as a Supplier and Planner. A creative problem solver with negotiation, organization, time & project management, customer service, and leadership skills. Subject matter expert in complex event contracting and Cvent Implementation and Sourcing. My daily goal is to utilize my natural talents in order to bring my best attributes to my family, my employer, my clients and my friends.

An analytical and dynamic marketing leader that effortlessly straddles strategy and tactical execution. Demonstrated success in developing processes, programs, and teams—from the ground up and remotely—that fuel B2B SaaS growth. Expertise in building marketing plans across the buyer journey, marketing technology orchestration, and performance tracking and analysis to inform decision-making. Employs a test-and-learn approach and quickly adapts to changing business needs, constraints, and opportunities. CliftonStrengths: Analytical • Achiever • Deliberative • Consistency • Self-Assurance