Performance marketing leader that aligns teams, creates agility in process, and uses data to create new ways to connect with buyers and accelerate growth.
I’ve had both in-house and agency roles, leading teams to solve core marketing and business challenges. Along the way I’ve worked with amazing clients, from large enterprises (American Express, Microsoft, The Nature Conservancy) to early-stage start-ups. I’ve led projects that put insights into action to illuminate customer needs and execute strategies that successfully optimize processes, attract attention, create loyalty, and drive conversion.
2020 Demand Gen B2B Innovator Award (Buyer-Focused Marketer Category)
ABOUT THE WRITER:
Helping brands tell their story, establish authority, and make more money is what I do.
ABOUT THE WORK:
Prior to taking over as the Senior Copywriter at Scorpion, I spent my days crafting content to drive sales for multiple world-class brands, including Sotheby’s, Ferrari, Rolls-Royce, Keller Williams, Cisco, VMware, and Hewlett-Packard.
In addition to helping generate more than $87 million in sales, my copy has appeared in Forbes, Entrepreneur Magazine, INC, and several other well-known publications.
ABOUT THE MAN:
I was born and raised in San Francisco, but I've lived all over the world. My previous residences include Seattle, Denver, Santa Monica, Kinsale (Ireland), and Wellington (New Zealand). I consider myself a writer by trade, a football player by passion, and tall by genetic lottery.
Having graduated in the winter of 2016 with a degree in English Literature with a focus on Linguistics, I worked in sales for three years before switching gears into content marketing.
My resume boasts freelance editing work, marketing experience, academic honors and societies, assistance with published research in the applied linguistics field, and extensive writing experience, in a nutshell.
I help companies create a recruiting culture. My Recruitment Masterclass program turns your employees into an army of recruiters and talent ambassadors by teaching them self-leadership, personal branding, recruiting fundamentals, and LinkedIn influence. I'll transform your organization into an unstoppable talent attraction force made up of confident, effective, and influential professionals.
What people are saying:
“After going through Julian Placino's Recruitment Masterclass, we’ve implemented a new recruiting culture and are building an ever-growing pipeline of rockstars to join our team. In a few short months, we've recruited some of the best talent in a very long time. This program is a 10 out of 10, five stars, and highly recommended!”
- Emily Walsh, President at Observer Media Group
“Julian helped us build one of the best workforces in Dallas by showing us how to operationalize our existing staff to find new staff. He saved us several hundreds of thousands in head hunting fees.”
- Calvin Carter, Founder at Bottle Rocket
“Julian’s innovative approach to recruitment gave us a competitive advantage in recruiting top talent. We started making hires within 30 days of using his method.”
- Lawrence King, CEO at Headstorm
“Julian’s program has helped us grow and evolve into a recruiting culture. Our team enjoyed how interactive and fun Julian’s sessions were, and has remained more active and engaged on LinkedIn ever since!”
- John Wallach, Director of Recruiting at Alto Experience
Learn more about my Recruitment Masterclass:
➡️ https://julianplacino.com/recruitment-masterclass/
Currently I am focused on the following:
👨🏫 Training (in-person, virtually, online course)
🗣️ Speaking (hire me to speak at your next event)
🎥 Videos (my team will make awesome employer branding videos for you)
Let’s work together!
➡️ Message me to schedule a call 📞
Proud Philly native and former NYC resident. Began career in the investment industry with Citigroup Asset Management. Have since held marketing and sales roles across alternatives, asset management, crypto, CRE, institutional sales/trading and private equity. Freelance financial journalist published by the Asbury Park Press, The Motley Fool, USA Today, Yahoo Finance, and others.
Business Leader, Advertising Consultant, TV and Digital Specialist
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