Celebrating my 10th year in SaaS Marketing. Specializing in demand generation, I've always considered my role to be about creating a non-commoditized need for products and/or services with the objective of generating sales pipeline for the companies I've worked for. I believe in demonstrating the true uplift of marketing campaigns on business goals as much as I believe in the power of brand building as a business driver. Currently leading the demand generation team at Frontify 💫. From and based in Lyon, France 🇫🇷

Welcome to my LinkedIn profile! I'm a seasoned marketing professional with a passion for driving strategic initiatives that fuel business growth. As a Senior Marketing Leader, I bring over 22 years of experience in crafting and executing result-oriented marketing strategies. 🚀 Strategic Visionary: I thrive on developing and implementing innovative marketing strategies that not only meet but exceed organizational objectives. My strategic mindset enables me to navigate the dynamic landscape of today's markets, ensuring a competitive edge for my teams and the brands we represent. 💡 Team Leadership Expert: I believe in the power of collaboration and the strength of a motivated team. Throughout my career, I've honed my skills in building high-performing marketing teams, fostering a culture of creativity, accountability, and continuous improvement. 📈 Proven Track Record: Numbers tell the story, and I am proud of the measurable impact I've made in my roles. From successfully launching and scaling campaigns to optimizing marketing funnels, I have consistently delivered impressive ROI and revenue growth. 🌐 Digital Marketing Guru: In today's digital age, staying ahead of the curve is crucial. My expertise in digital marketing spans across various channels, including SEO, SEM, social media, and content marketing. I leverage the latest technologies and trends to ensure brands I work with are at the forefront of the digital landscape. 🌟 Passionate about Innovation: I am passionate about staying at the forefront of industry trends and fostering a culture of innovation within my teams. Whether it's adopting emerging technologies or developing creative solutions to market challenges, I thrive on pushing boundaries and exploring new frontiers. Let's connect and explore how my strategic marketing leadership can contribute to your organization's success

Sales is in everyone’s DNA, the difference between business and personal is typically the customer and the perceived value one might obtain by making an emotional value driven purchasing decision. To truly drive successful sales enablement, we have to be willing to work hard, move outside our comfort zones, and upset the status quo to differentiate ourselves and our solutions that deliver value to our customers. Within all levels and business units of an organization, we must understand the perspectives and motives which drive our behaviors for success. With a 20-year career within Sales Enablement, helping sales teams understand the solutions, sales processes and customer engagements models has resulted in a proven track record of achievements across the entire organization. I’m always looking to improve the success of others, as well as myself and welcome your connection via LinkedIn to discuss and share best practices within Sales Enablement.

Proven leadership abilities and highly focused on driving team quotas in alignment with the interests of the company. In-depth knowledge of proven sales techniques to develop and achieve ambitious sales targets. Passionate about creating, developing and maintaining customer relationships to increase sales through repeat business Senior-level executive with over 20-years of sales, business development, general management and product development experience known for: Growth Strategy and Go To Market Execution...Product Development Execution...Team Building and Leadership…Alignment of Stakeholders…Defining and Executing Market and Product Expansions...Revenue Growth …Compensation Planning… Organizational Design and Planning… Financial Analysis and Budgeting Leadership… Sales Strategy , Alignment and Sales Management…Relationship and Customer Support Management …Strategic Leadership…Process Re-Engineering and Improvement

Experienced SAAS executive with pre & post sales experience leading global Success, Services, Consulting, Support and Operations teams. Deep experience & expertise in Nigeria and sub-saharan Africa. I thrive on driving adoption, expansion, renewals and revenue to fuel business growth. I have a passion for international expansion (working experience in >10 countries) and a bias for action. I have built, scaled and inspired diverse, inclusive and high performing teams in high-growth environments through transformation, developing leaders, and designing incentives and instrumentation. I have built my career with the mindset of an entrepreneurial generalist - I love opportunities to learn new domains, solve new problems, and apply my diverse experience to a new context. What motivates me? The opportunity to build and meaningfully influence the trajectory of a business. My leadership style is hands-on - I get in the details to understand a problem, but have the "altitude control" to know when to let my teams drive. My greatest joy comes from inspiring others by helping them recognize and grow their strengths to fuel meaningful growth in their careers. Colleagues frequently complement my communication skills (I can speak "tech and exec"), creativity and cross-functional business acumen. By the numbers: + Led and grew teams from 5 to 125+ + Supported, retained, and expanded customer relationships (including enterprise-wide deployments at Fortune 50) in private and venture backed firms with ARR ranging from $5m-$100m + Joined a SAAS unicorn post series C and matured CX function well into growth stages (post series E) + Led teams that achieved admin NPS scores >60, CSAT scores >90%, and Net Retention rates >110% + Built a professional services practice generating over $650k in revenue within 9 months of launch

Connect with me and let's talk: Product Marketing 🤝 In addition to my work at Fleetio, I've also built product marketing foundations for a number of Pre-Seed to Series B start-ups including discovering and positioning for better product-market fit, launching their first go-to-market, or refining market intelligence through one-to-one or one-to-many research strategies. Currently, I am an Advisor at TalentFund, a fractional marketplace where top talent devotes their time and expertise to working with early-stage startups, with the option of getting compensated in cash and equity. I also provide product marketing advisory services for other stealth companies. Speaking Opportunities & Knowledge Sharing 🤓 Being community-minded is everything to me whether that's speaking to budding product marketers, those breaking into tech, or students who are learning about their 'blue sky' opportunity ahead. Mentorship 🧑🏻‍🏫 I'm also an active mentor through ADPList and MOSAIC, and have had the privilege of enabling others to mentor through Open Door Policy. In the past, I've been a part of several Board of Directors focused on community initiatives, with my focus on program improvement and communications.