I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.
It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.
I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.
Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.
My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
I help authors write better books through Courses, Editing, and Publishing Assistance.
I help authors write better fiction.
I’ve been writing at Bookfox since 2006, with nearly 1,000 posts and 3 million annual readers. Over that time period, I’ve helped hundreds of authors write, revise, and publish their books.
Please contact me if you'd like me to appear on your podcast or speak at your conference -- I'd love to help writers in your audience reach their writing dreams.
CEO at Hive. Project management software built by the people, for the people. Adoption guaranteed
Leading the amazing Hive team (https://hive.com). Hive is the secret behind the blistering pace of companies like Starbucks and Uber.
Join them, WeWork, Pinterest, Google and thousands of businesses who have escaped their inboxes and are working in a new world.
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Outstanding 10 year track record of success in implementation of collaborative tools. Rose from the front line as employee 12 to lead Global Customer Success for huddle.com.
Proven leader of implementation teams. Deep content knowledge of emerging collaborative technologies.
Specialties: Knowledge management, collaborative tools, benefits focused implementation techniques.
Enterprise Consulting Director at Foundry (Formerly IDG Communications)
Respected editorial and events executive highly skilled in the development and execution of successful content and meeting strategies. Deep knowledge of tech buyer needs, technology trends and the business of technology. Seasoned at leading editorial teams, using social media and public speaking. Proven success in attracting and serving key audiences through targeted content of all types, and helping content teams and others navigate a constantly changing media landscape. Experienced event organizer and moderator who has led conversations private and public with the most senior leaders in IT and the technology business. For over 33 years I've been speaking to the top buyers and sellers of technology to understand their needs, the direction of the technology industry and how best to serve readers.
Over the last decade+ I bootstrapped a series of VC media and education products and businesses alongside my 20K+ subscriber VC newsletter and blog which gets 1 million+ page views per year.
Subscribers to my newsletter hail from startups, enterprises, and VC firms including household names like Scale Venture Partners, Greylock, and Bessemer. (If you'd like to learn more about our audience: passionfroot.xyz/venture5-media)
I also co-founded the VC education program GoingVC, which has 500+ members and alumni worldwide, many of whom are employed at top VC firms including Upfront Ventures, Salesforce Ventures, and 500 Startups.
Last, I'm an active angel investor and advisor. Personally and through GoingVC Partners(which I co-founded), I've invested in 20+ early stage companies, (2 profitable exits and 1 🦄 so far). Investors in startups I've invested in or advise include institutional VC firms like Bain Capital Ventures, Insight Venture Partners, and Boldstart.
Previously I spent 6 years at DigitalOcean, including 3 years within the DigitalOcean Marketplace (200+ Apps and Partners) where the product exceeded annual revenue goals and during a time which DigitalOcean experienced a successful 2021 IPO. As Director of the Marketplace reporting to DigitalOcean's Chief Product Officer, I led a cross-functional team of ~20 Product Managers, Partner Managers, and Engineers.
Earlier in my career, I did product management and product marketing work with Amazon and AWS, technical consulting and architecture with companies like VMware and FOXSports.com, and was the 1st business hire at Turbonomic (recently acquired by IBM for a reported $2 billion).
Please reach out if there's something you think we should be working on, founding, or investing in together!
Do you hate bad IT? WE DO TOO! At Endsight we challenge ourselves to do good in the world. We strive to improve everything we touch and always leave it better than we found it. Bad IT doesn't cut it here, we want nothing to do with it. To do good in the world we have to actually BE GOOD, really good. This is exactly why we challenge each other to learn more and to BE more for our team and for our clients.
We want Endsight to be more than just a cool place to work—we want it to be the most high performing team you've ever been apart of. A great place to be "from" and a place you look back on and think, "Wow I got so good in my time at Endsight".
If you're into kicking ass and If you think these values align with your own, lets connect.
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