I work with operations as well as sales to find efficiencies in our organization. I also pioneer new sales channels as well as foster the on boarding of new suppliers and manufactures

Content Manager // Educator

World leading expert, thought leader, and executive with management strategy experience in Information Management including Digital Asset Management (DAM), Content Strategy, Metadata and Taxonomy design, Content Management, Governance, and Rights Management. Provides strategic direction and consulting for Fortune 100 and 500 clients from Consumer Brands / Packaged Goods, Broadcast, Media & Entertainment, Insurance, and Pharmaceutical industries. A passionate, results oriented senior leader who has achieved business growth with new business development and strategic alliances. Achieved million-dollar P&L targets year over year across multiple industry segments and leveraged deep understanding of consumer needs in international markets. Recognized as a thought leader, digital media and metadata expert, author, public speaker, and adjunct faculty member at San Jose State University. Expertise: Business Strategy, Business Development, Information Management, Digital Asset Management, Metadata, Taxonomy, Governance, Content Strategy, Digital Transformation, Global Leadership, Rights Management, Change Management, Records Management, Information Architecture, and Marketing Technology. Industries: Consumer Packaged Goods (CPG), Consumer Brands, Media & Entertainment, Broadcast, Technology, Retail, Pharmaceutical, Healthcare, Insurance, Education, Restaurant, and Manufacturing. Recent Publications & Public Speaking: • Horodyski, John (2016). “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” Advantage Media: Charleston, SC. • CMS Wire http://www.cmswire.com/ Monthly contributor on DAM and Metadata. (2012 - present). • Digital Transformation,” Workshop, DX Summit, Chicago, IL, November 2016. • DAM – Metadata Tutorial / Taxonomy Tutorial. Henry Stewart DAM Symposium, New York, NY; London, UK; Chicago, IL; Los Angeles, CA; 2010 - present.

With over 16 years of experience in B2B and B2C marketing, I am an award-winning and published marketing executive who drives record results for high-growth startups and established brands. As the VP of Marketing at TAB Bank, I lead a team of marketing professionals who are passionate about transforming the banking industry with innovative and customer-centric solutions. I have a strong background in data analytics, digital marketing, demand generation, branding, content marketing, marketing strategy, influencer marketing, account based marketing, and event based marketing. I have implemented best-in-class marketing processes that have led to numerous award-winning campaigns and increased revenue, ROI, and market share for TAB Bank. I have also spoken at over 50 conferences and events, sharing my insights and expertise on marketing trends and best practices.

As the Founder and President of SignBird, I lead a national Out-of-Home organization dedicated to serving both media owners and brands working with clients such as Lamar Advertising, Adkom, and Formetco. I am passionate about helping people realize their value and communicate it to others, whether through sales, content creation, or creative problem solving.As the Founder and President of SignBird, I lead a national Out-of-Home organization dedicated to serving both media owners and brands working with clients such as Lamar Advertising, Adkom, and Formetco. I am passionate about helping people realize their value and communicate it to others, whether through sales, content creation, or creative problem solving. Top skillsTop skills Outdoor Advertising • Marketing • Leadership • Creative Problem Solving • Entrepreneurship

I am a Director of High Velocity Sales at Fiix, a leading cloud-based maintenance and asset management software provider that is part of Rockwell Automation. With over 20 years of global experience in B2B SaaS, strategic partnerships, and Microsoft market ecosystems, I am passionate about helping technology companies accelerate their growth and impact through effective sales strategies and execution. As the Director of High Velocity Sales for Asia Pacific, I am responsible for scaling and coaching the sales team to implement the Rockwell Automation-Fiix High Velocity GTM Strategy to surpass customer expectations and exceed revenue and market share goals. I leverage my credentials as a Results Coach and a Six Sigma Green Belt to empower my team with best practices and continuous improvement methodologies. Some of my recent achievements include partnering with a bootstrapped start-up to grow its customer base from 10 to over 350 and double revenues over two years, building sales teams from the ground up in four different markets, and operationalizing a centralized virtual sales organization spanning Asia Pacific that generated over $100M of new revenue per annum within two years. My mission is to help technology companies accelerate their growth and impact through effective sales strategies and execution.

I am an experience leader in software development, marketing, insights, data analytics, and strategy and have a proven track record of developing motivating stories based on internal and external data. I'm currently the COO of PeaceGeeks, a nonprofit that provides digital tools to help refugees and immigrants worldwide. I help the team reach their worthy goals by leading the product, marketing and technology teams. Prior roles included the Senior Director of Product Marketing at Salesforce.org, and Corporate Strategy at Mozilla.