Experience Microsoft Company NameMicrosoft Total Duration5 yrs 1 mo TitleHead of Evangelism Full-time Dates EmployedDec 2020 – Present Employment Duration11 mos As part of the Microsoft Advertising brand marketing team, I am tasked to... Develop and execute an industry engagement strategy inclusive of content creation, strategic storytelling, public speaking, panel participation, blogging and more to drive awareness, perception and adoption of the Microsoft Advertising platform. Foster a community of industry influencers and build deep relationships with industry thought leaders. In this capacity, be an expert and champion of customer feedback to ensure the client voice is heard across Microsoft Advertising's marketing and engineering teams. Oversee a group of contributors within Microsoft Advertising and influence the collective speaker bench. Partner across the Microsoft Advertising organization to extend the reach of messaging and content and to enable others to do the same. … see more TitleLearning Strategist - Client Experience Design & Delivery - Bing Ads Dates EmployedMay 2017 – Dec 2020 Employment Duration3 yrs 8 mos LocationLouisville, Kentucky Area Transitioned from Client Development & Training Manager to Learning Strategist as part of a reorganization within MSA Global Ops. Responsible for creating online and offline training content related to product/GTM for the MSA field and Bing Ads clients via Bing Ads Academy. Together with CXDD team, built and launched Bing Ads Academy. Own the Bing Ads Accredited Professional program as it pertains to content/exam updates, localization and in-tandem with a vendor - provide reporting and support to the field and clients. Represent Microsoft and Bing at digital advertising industry events and through writing on industry blogs. … see more TitleSr. Client Training and Development Manager - Bing Ads Dates EmployedOct 2016 – May 2017 Employment Duration8 mos LocationLouisville, Kentucky Area Coordinated with account executives and managers based in NYC to deliver client training. Responsible for creating online and offline training content for Bing Ads clients via Bing Ads Academy. Owned the Bing Ads Accredited Professional program as it pertains to content/exam updates, localization and in-tandem with a vendor - provide reporting and support to the field and clients. Represent Microsoft and Bing at digital advertising industry events and through writing on industry blogs. … see more Clix Marketing Managing Partner Company NameClix Marketing Dates EmployedOct 2009 – Oct 2016 Employment Duration7 yrs 1 mo LocationLouisville, KY and Bloomington, IN Manage search engine marketing campaigns and client relationships for Clix Marketing. Services include PPC, social media advertising and display advertising. I dabble in conversion optimization and gravitate to the technical aspects of tracking implementation, Google Analytics and Acquisio tracking. I also co-manage the business side of Clix Marketing, assisting in sales and working with my partners on strategic planning and business growth. Writer: Clix Marketing Blog, Search Engine Watch, ClickZ, Acquisio Blog, PPC Hero Speaker: SMX, SES/ClickZ Live, State of Search, HeroConf … see more Bakedwheat Web Enterprises Owner Company NameBakedwheat Web Enterprises Dates EmployedMay 2009 – Apr 2013 Employment Duration4 yrs Freelance search marketing consultant. PPC, SEO, social media and blogging services. WordStream Paid Search Manager Company NameWordStream Dates EmployedSep 2009 – Apr 2010 Employment Duration8 mos Managed WordStream's in-house PPC campaigns and wrote paid search related content for the WordStream blog. Hanapin Marketing Search Marketing Consultant Company NameHanapin Marketing Dates EmployedOct 2006 – Apr 2009 Employment Duration2 yrs 7 mos While at Hanapin Marketing I managed full-scale search engine marketing campaigns for a wide variety of businesses in Indiana and around the US/Canada. Managed client/project management and developed, launched and managed pay-per-click and search engine optimization campaigns. I wrote for Hanapin's popular blog on the PPC industry - PPCHero.com. Additionally, I was instrumental in developing the artwork and content for Hanapin's SEO blog - SEOBoy.com - where I acted as content manager and editor until my departure from Hanapin. In my time with the company, I also played an important role in researching and developing SEO strategy for in-house process and to improve client success. … see more Show 2 more experiences Education Ivy Tech Community College Ivy Tech Community College Dates attended or expected graduation2003 – 2003 Ball State University Ball State University Dates attended or expected graduation2000 – 2003 Causes John cares about Animal Welfare, Arts and Culture, Children, Civil Rights and Social Action, Economic Empowerment, Education, Environment, Health, Human Rights, Disaster and Humanitarian Relief, Poverty Alleviation, Science and Technology, and Social Services People also viewed Julie Friedman Bacchini Julie Friedman Bacchini out of network3rd+ Google Ads & Facebook Advertising Specialist, Top 25 Most Influential PPC Expert & Professional Speaker Connect Christi Olson Christi Olson out of network3rd+ Head of Search Advertising at Microsoft - Keynote Speaker. Published Columnist/Author. Mother of 2 under 5. Recovering Ultra-marathon runner and ex-crossfitter Connect Frederick Vallaeys Frederick Vallaeys out of network3rd+ CEO at Optmyzr Follow Kirk Williams 🚴🏻‍♂️ Kirk Williams 🚴🏻‍♂️ out of network3rd+ Top 25 PPCer '16-'20. Google Shopping Ads. Author: Ponderings of a PPC Professional. PPC Speaker & Course Instructor. Work: Purple, Traeger, KURU, Groove. Connect Greg Finn Greg Finn out of network3rd+ Performance Driven Digital Marketer 📈 Follow Brett Bodofsky Brett Bodofsky out of network3rd+ I ❤️ Digital Marketing | Silver Google Ads Product Expert | Paid Search Association Board Member | Google Ads Help Community Participant Connect Carolyn Lyden Carolyn Lyden out of network3rd+ Director of Search Content at Search Engine Land & SMX Connect Brad Geddes Brad Geddes out of network3rd+ Co-Founder, Adalysis: PPC Recommendation Software for Google Ads & Microsoft Ads. Author & Speaker. 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Co-Founder & CEO at Vimcal

I think, plan, build, iterate, improve and deliver.

John is the CEO and founder of media intelligence agency, Arm Candy. He is known for his creative approach to problem solving through advertising investment management services, a unique ability that drove the creation of his company. Arm Candy excels at innovating successful media models, which it does for both agencies and brands. John strives to demystify the media industry and deliver better value for the partners they service and its workforce. John spends his free time playing golf, traveling and watching Purdue sports. If you’re interested in connecting, you can reach him via email - [email protected].

Experienced Forecaster with a demonstrated history of working in the information technology and services industry. Skilled in Enterprise Software, Enterprise Architecture, Go-to-market Strategy, Market Analysis, and Strategic Partnerships. Strong professional with a BA focused in Economics from University of Toronto at Mississauga - Erindale College.