Customer-obsessed and data-driven digital marketing leader with 14+ years' experience creating and growing customer marketing programs in both direct-to-consumer and business-to-business environments. Persistent problem solver with a unique balance of marketing and technical prowess. Specialized in leading the planning, implementation, and execution of multi-channel e-commerce and marketing initiatives with a focus on strong ROI. Demonstrated expertise across all forms of digital marketing, including Paid Search (PPC), Organic Search (SEO), and Programmatic Display & Video, as well as CRM management, including personalized marketing and Email & SMS marketing.

I’m a professional who is constantly surprised, fascinated by these surprises, and on a mission to be surprised again. Did you follow that? Here’s what I mean: If someone asked me 10 years ago what I’d be doing with my career, I never in a million years would have guessed that I would have found myself running a marketing department with the mission to help double the size of 10,000 businesses. Never. Why? Well, I was the stereotypical liberal arts major and thought marketing and sales were ICKY and had no place as a part of my life. But I found out how fascinating and fulfilling it is to deconstruct marketing puzzles using data, creativity, and technology. In marketing, I found a more fulfilling (and better paying) way to satisfy curiosity with the end result of growing companies. The surprises don’t stop! Ever. If someone asked me 5 years ago whether I thought sales had any place in my professional ecosystem, I would have said “Oh HELL no!” But surprise, surprise… I quickly learned that bridging the gap between sales and marketing was a new business puzzle worth tackling and I’ll approach it with data, creativity, and technology. tl:dr I’m a tech-savvy marketer that runs toward change and loves puzzles.

Subscribe to our Youtube Channel - https://bit.ly/ImpactableSubscribe Fastest Growing Linkedin Ads Resource on Youtube!! My original company, Linknlearn, was acquired in 2021 after serving over 1,000 clients in 30+ countries. To say it's been an experience or a "ride" is an understatement. My roots were actually in the restaurant industry until I discovered Linkedin as a way to grow a powerful network and open up endless opportunities. I was able to leverage Linkedin to secure job offers and even investment opportunities which led to becoming part-owner of a small restaurant franchise. Realizing the power of Linkedin and what it had done for me, I started a small side hustle around helping others leverage Linkedin the way I did. My offering evolved quickly and I began helping businesses leverage Linkedin for lead generation purposes. I started freelancing on Upwork (the world's largest freelance site) and actually became the #1 ranked Linkedin expert on that platform. From there the original agency was born. We grew an international team and served over 1,000 clients with Linkedin outreach being our core offering. In early 2021 we pivoted into Linkedin ads and were acquired in mid-2021 by a data-heavy investor who had a portfolio of complementary businesses to help support our growth and provide massive opportunities. Ever since I entered the startup world, I realized marketing was something I was passionate about which is why I insisted on learning everything I could about each segment and channel of marketing. I'm a bit obsessed and have managed all of our own ad channels myself since day 1 (along with the help of many many expert consultants, audits, and trainers to support my upskilling). Even today, I consider myself to be very much still just testing and learning and would be slow to consider myself an "expert". The deal I struck when selling Linknlearn was that I'd maintain a portion of ownership and stay on as CEO to continue to grow and scale the company to the next level. I could not be happier with the way things turned out and the path we are on currently. The resources at our disposal now with data expertise and business intelligence put us on a path far beyond what I could have done on my own. Absolutely love helping businesses and companies grow and scale through effective marketing and being a partner in their success. Follow me for more info/posts about: Linkedin, Linkedin ads, Linkedin advertising, Linkedin marketing, leadership, entrepreneurship, startup life, startups

A passion for making software both usable and able to push the boundaries of what is being developed currently is what drives me. From being the first Software Engineer Intern at FANUC America, designing and implementing a 3D machine management system to writing embedded applications for mesh networks, I have worked in many fields wearing many hats. I am not just passionate about the software/hardware but also the people that I work with. Bringing people together to reach a common goal of making awesome ideas an actual product is what I strive for.

Experience: Media strategy and execution for a niche b2b publisher Disciplines: Business development for digital media platforms; Content development strategy; Ad-tech stack strategy, procurement and deployment; Web and application development project management; SEO and audience development; Digital marketing and email marketing; Web hosting and dev-ops management

I'm a college dropout who worked a myriad of dead end jobs until my mid twenties when I discovered sales. I took the scenic route to finding SaaS and my greatest joy is helping other's like me learn from my mistakes to find the quickest path to success! I am passionate about fair compensation, DEI, sales process, and I'm a decently well informed crypto nerd.