VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Founder and CEO At Pavilion | WSJ Best Selling Author | Podcast Host
Community Builder, Revenue Leader, and Podcast Host.
Founder of Pavilion, the leading community for high growth Go To Market (GTM) executives in the world with over 10,000 Members and Chapters in every major global tech hub. Sam is also the WSJ best-selling author of "Kind Folks Finish First: The Considerate Path to Success in Business and Life." He's also a co-host of the Topline Podcast where he interviews global technology leaders weekly. One of the most respected voices in technology and GTM, Sam has spent the last 25 years as a senior revenue leader at companies like Gerson Lehrman Group, Vimeo, The Muse, and Behavox.
- WSJ Best Selling Author of ""Kind Folks Finish First""
- Co-Host of Topline Podcast
- Top B2B Influencer with over 100K+ followers on LinkedIn
After years of radio and television I’ve switched careers into Restaurant Management. I’ve held every position from dishwasher to Kitchen Manager and busboy to General Manager.
I am Jo Kelly, and I am here to help you awaken and shake your infinite & unique talent.
The first thing you should know about me, is that I am not an acting teacher but a coach. I do not believe you can be taught how to act but you can be reminded how to be and you have to train - like any pro-.
When I started coaching, I realized the common denominator to all my clients was that they did have infinite potential but all had an even stronger resistance to tap into it. Added to that, I realized most acting classes were avoiding the question by feeding actors mathematical approaches, techniques and "foolproof" success recipes.
So I decided to coach the true artists I had in front of me and witnessed mind-blowing results, by addressing their inner blocks and muscling up their very unique instincts.
For the last 10 years I have coached hundreds of actors -whom I prefer to refer to as individuals, artists, athletes, awarded or not-, to shift from doubt to commitment fear to passion. Helping them enjoy truth & freedom during their auditions, plays, TV shows and lead roles in movies.
I have also coached individuals to align with their true & higher self and corporate managers to dissolve fear, build confidence, present, resolve conflict, manage, sell, reach their goals and create a happier life in general.
You should also know that, I believe in remaining professionally active so parallel to my coaching practice, I have had the chance of receiving a few awards both in acting and directing.
As for my education, I have an MBA in human resource management and attended performance schools in Brussels, Paris, and the US.
On a side note, I am half Belgian, half Irish...and I have lived and still coach in Brussels, Paris and Madrid and I currently live in Los Angeles with my husband and child.
Helping charities increase their income through Trusts & Foundations fundraising | Contract | Interim | Permanent | #ONO
With over 7 years of experience in the UK charitable sector in the fields of homelessness, environment, and mental well-being, and more than 15 years of experience in marketing, copywriting and project management — I have the necessary expertise to successfully support the voluntary sector organisations.
Currently working with UK charities to develop their fundraising capacity, enhance their marketing, develop supporting communications and increase voluntary income.
Career interests: Business strategies for regulatory compliance and sustainability; environmental marketing.
Specialties: ISO 14001 Lead Auditor, ArcGIS 9.0
Experienced project developer and software engineer with a demonstrated history of working on corporate identities, marketing and web design and development. Skilled in JavaScript, ReactJS, jQuery, HTML and CSS3, and Node.js. Also proficient in Photoshop and Illustrator and layout programs. Strong information technology professional with a Bachelor's Degree focused in Graphic Design from California State University-Northridge
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