With 18+ years of accumulated experience working in Brussels, I was appointed March 2022 to lead ENAR, the European Network Against Racism as its Director General with a mandate to guide its institutional development and operations. I am in charge of organisational, financial, and administrative management of ENAR and its Foundation, supervising a talented team of experts. For 9+ years, I led ESOMAR's Public Affairs and Professional Standards teams and was also tasked for several years with leading the marketing and communications team. I have also successfully worked in the European Parliament, a British regional office, and headed up the Brussels secretariat of a European civil society network covering most of the EU. I have contributed to a variety of policy agendas including diversity and social inclusion, employment, education and social affairs, civil society, regional cohesion, privacy and data protection, and the digital and SME agendas. A "Third-Culture Kid," I thrive in multicultural environments. I enjoy taking on challenges that allow me to make use of my entrepreneurial spirit, organisational management skills, and my ability to set and communicate strategic visions, and deliver on them using my executive abilities.

For the past 20 years, I have worked in and focused my career around the CRM platform specializing in Salesforce and Sales Operations. I am certified in Salesforce and Marketo. I am familiar with all things Sales and Marketing Operations specializing in systems and processes to increase efficiency. I have built sales plans and implemented strategies for how to grow or optimize sales. I have worked in Marketing Operations and understand thoroughly what drives such groups. I have worked with commission tools such as Xactly to build and model commission plans. I have implemented lead scoring, nurturing, and have built lead flows between Marketo and Salesforce. I have managed Sales Operations and Marketing Operations teams as well as started my own team from the ground up. I understand the needs of these groups and the metrics required to drive the business forward.

With an authentic leadership style, a passion for creative problem solving, and a keen ability to maintain the big picture vision while keeping a pulse on the critical details – I am a seasoned Customer Services professional with advertising, martech and digital marketing experience, particularly adept at: • Uncovering opportunities and providing strategic marketing counsel to meet objectives • Developing meaningful business relationships by functioning as an extension of my customer teams • Securing positive financial performance and profitability across assigned accounts • Generating a positive organizational culture while supporting the demands of the business Specialties: - Integrated Marketing Plans and Integrated Campaigns (Strategy, Planning and Execution) - Professional Services operations and delivery - Lead and demand generation - Scrum Certified - agile marketing - Customer/Client Relations - Mentorship and management of internal teams - Financial management for enterprise clients - Social Media Strategy and Management - Email Marketing Strategy - Content Marketing Strategy - Website Strategy and Development - Marketing Automation and Orchestration - Lead scoring and routing configuration

EXPERT COLLABORATOR | STRATEGIC MARKETER | SALES HERO MAKER I am a creative, agile, results-driven, and customer-oriented global strategic marketing leader. SPECIALTIES > Collaboration across a matrixed org, global teams > Strategic marketing focused on customer segments, persona and value prop development > Technology-based strategic alliances > Social media and SEO content strategy > Digital Content marketing > Corporate sponsorships > Internal and external communications > Account Based Marketing > Sales enablement > Event and speaker management

Frustrated with doing it all? Overwhelmed by new marketing strategies? Or if you're like most shop owners, feel your marketing is just a shot in the dark. Nothing works together and none of it seems to be REALLY working. I get it. I'm a business owner too. I'm a previous shop owner who grew our repair shop with the marketing we did. We did the basics but we were also innovative. Most importantly we knew our customer base very well and used that in our marketing. Now, today, I own a company offering marketing services to shops. We do your marketing. It's easy to do business with us. 1. We get to know you, your shop, your goals and your customers. 2. We create a custom plan for you. Not a cookie cutter - one size fits all option. 3. We do it for you so you can do what you do best! Let's talk. 985-662-8419 or [email protected]

2017/2018 Dreamforce Guest Speaker, Trailblazer, AppExchange Evangelist Let's talk all things salesforce, having been introduced to the platform as far back as 2001, I have grown and morphed into a total advocate of everything salesforce. I have yet to see a system that is as robust and as customizable as salesforce.com. Starting out as a user and now an admin, I see firsthand what it can bring to an organization. Having worked many years in a manufacturing environment, I've seen software solutions that have been very expensive, very inefficient, very difficult to upgrade and cumbersome to adapt into your environment. Salesforce.com does not have those challenges. As the salesforce admin with my organization it is my duty to not only maintain the integrity of our platform but to also continually work towards efficiencies and process improvements to streamline our process to not only make a better user experience for our associates but also in turn benefiting our clients. Have you visited the AppExchange lately? It can be a game changer for your organization. Rich with Apps designed to bring your Salesforce experience to the next level. from finance to manufacturing, retail, community service etc.... the AppExchange has a solution.