My grandpa was B2B SaaS marketer, and my dad was B2B SaaS marketer, so it's probably not a surprise that I am B2B SaaS marketer. Rumour is that when I was a toddler, my first words were: "Google Analytics". Another version says that my first word was "attribution". I launched my first Facebook Ad Campaign when I was 3 years old. In 2001, at the age of 4, I did create my first remarketing audience for LinkedIn. When a year later I was asked who I wanted to be when I grow up – It seemed like a tricky question, but the answer was simple: "demand gen marketer" And here I am, 20 years later, fulfilling my destiny and living the dream.

I have a diverse skill set cultivated in start-up nonprofit environments and strengthened by my business education. I have experience in ethnographic and quantitative research methods and a unique talent for easily engaging children and young people in discussions that most adults would never consider possible. My fascination with people and communities is directly tied to my passion for design, marketing and leveraging research insights for business strategy. My approach to branding is one that considers the holistic brand experience--every consumer touch point creating a consistent relevant and resonant engagement with the brand. CLIENT LIST CPG | Quaker (US), Pepsico Global Nutrition Group, Frito-Lay, Welch's, Dove, arfa Technology | Microsoft, McKesson, AMD, ChemPoint Healthcare | McKesson Health Solutions, McKesson Retail Pharma, Health Mart, Brown&Toland Fashion/Retail | The Limited, Ritani, Nordstrom, REI, Lane Bryant, Pandora, Blue Nile Travel | Wyndham Worldwide, Intrav Nonprofit | The Wing Luke Museum, Rain City Rock Camp for Girls, Make-A-Wish Alaska and Washington SPECIALTIES Branding Creative ideation sessions Innovation workshops Inclusive design Sprint design and facilitation Group facilitation Youth development Participatory research methods Nonprofit sector (CBOs, NGOs, and Philanthropy) Experiential learning and popular education Social justice organizations and cause marketing RESEARCH FLUENCY Qualitative: IDIs, focus groups, online methodologies, in-home ethnography, shop-a-longs, concept testing Packaging design graphics: qualitative exploratory and evaluative packaging research, quantitative validation (e.g. simulated shopping research) Positioning and concept testing Co-creation and focus group moderation Category and marketing collateral audits Social listening analysis Customer segmentation Market analysis

Senior leader with broad experience in the Enterprise software industry with deep interest in data and analytics. Track record for scaling highly-successful cloud offerings across every function including product, technology, stratergy and service excellence. Known for ability to create innovative and strategic solutions that solves complex challenges and deliver great customer experiences. History of developing customer-centric product strategy and execution for a multi-product portfolio that consistently hits revenue growth . Several years of experience in guiding customers regarding the importance of data and analytics across industries for ERP, HCM, CX, and SCM. Varied experience across Oracle product families by leading Global Service Excellence and Business Operations. Recognized as a top performer at Oracle (Emerge Global for top talent, 2017) Currently I lead service excellence for Oracle's Analytics products on the cloud. Instrumental in driving product framework and evangelizing the product(s) with early customers Expertise includes Software Development|Cross-functional Team Leadership|Critical Thinking |Thought Leadership |Product Strategy| Product Adoption |Service Excellence |Customer Experience| Solution Engineering|Business Intelligence|Data Analytics|Product Operations |Cross Functional Team Management |Agile/Scrum Implementation| Machine Learning |Cloud Computing|Cloud-Native Applications|Cloud Security|Infrastructure Management|PaaS| SaaS |Technical Program Management|Strategic Operations|

I have experience and offer services in the following fields: 1. Copywriting 2. SEO-based content creation 3. Technical writing 4. Chatbot content creation (designing user journeys and conversation flows for various use cases) 5. Marketing Content Creation 6. Editing 7. Proofreading I hold a Masters degree in English Language and Literature and have been creating content since 2019.

• 7+ years of work experience with 2 years in Product Management & Growth Marketing • Product led traffic growth via organic and Reengagement channels • Strong Engineering Background with proven work experience in Data Migration, and Customer Support for Logistics and e-commerce clients; Won Appreciation Award for quick learning and application skills