That guy from LEON - Founder of HUMANS - Mental Health Tech Advisor
I'm an ex Wellness Professional/Pro Sports Performance coach turned repeat founder and startup advisor. At LEON, I'm responsible for the business development and employee ecosystem, putting our people and technology to work alongside small to large companies and the wellness marketplace to accelerate their corporate and social wellness efforts.
Earlier I founded and led the operational side of AthleteList where I sourced and worked alongside athlete support providers (Ortho's, PT's, Sports Data Scientists etc.) in helping them access professional and recreational athletes alike.
Previously, I was a Sports Science Consultant, leading Olympic Sports development in Track and Field. I successfully represented over 7 countries in the 2016 Rio Olympics, ranging from the USA, Jamaica, India, Ghana and the UK.
I've spent way too much time in the fitness industry. From opening new locations and regions, consulting on cutting edge sports performance centers in Silicon Valley, to early stage franchise development . Earlier I attended Temple University where I learned a few things about exercise science and data science.
I live in Philadelphia and have an office in NYC. Cheers!
Digital Marketing Exec @ Cognism | Tableau Ambassador
My grandpa was B2B SaaS marketer, and my dad was B2B SaaS marketer, so it's probably not a surprise that I am B2B SaaS marketer.
Rumour is that when I was a toddler, my first words were: "Google Analytics". Another version says that my first word was "attribution".
I launched my first Facebook Ad Campaign when I was 3 years old.
In 2001, at the age of 4, I did create my first remarketing audience for LinkedIn.
When a year later I was asked who I wanted to be when I grow up – It seemed like a tricky question, but the answer was simple: "demand gen marketer"
And here I am, 20 years later, fulfilling my destiny and living the dream.
I have a diverse skill set cultivated in start-up nonprofit environments and strengthened by my business education. I have experience in ethnographic and quantitative research methods and a unique talent for easily engaging children and young people in discussions that most adults would never consider possible.
My fascination with people and communities is directly tied to my passion for design, marketing and leveraging research insights for business strategy.
My approach to branding is one that considers the holistic brand experience--every consumer touch point creating a consistent relevant and resonant engagement with the brand.
CLIENT LIST
CPG | Quaker (US), Pepsico Global Nutrition Group, Frito-Lay, Welch's, Dove, arfa
Technology | Microsoft, McKesson, AMD, ChemPoint
Healthcare | McKesson Health Solutions, McKesson Retail Pharma, Health Mart, Brown&Toland
Fashion/Retail | The Limited, Ritani, Nordstrom, REI, Lane Bryant, Pandora, Blue Nile
Travel | Wyndham Worldwide, Intrav
Nonprofit | The Wing Luke Museum, Rain City Rock Camp for Girls, Make-A-Wish Alaska and Washington
SPECIALTIES
Branding
Creative ideation sessions
Innovation workshops
Inclusive design
Sprint design and facilitation
Group facilitation
Youth development
Participatory research methods
Nonprofit sector (CBOs, NGOs, and Philanthropy)
Experiential learning and popular education
Social justice organizations and cause marketing
RESEARCH FLUENCY
Qualitative: IDIs, focus groups, online methodologies, in-home ethnography, shop-a-longs, concept testing
Packaging design graphics: qualitative exploratory and evaluative packaging research, quantitative validation (e.g. simulated shopping research)
Positioning and concept testing
Co-creation and focus group moderation
Category and marketing collateral audits
Social listening analysis
Customer segmentation
Market analysis
Senior leader with broad experience in the Enterprise software industry with deep interest in data and analytics.
Track record for scaling highly-successful cloud offerings across every function including product, technology, stratergy and service excellence.
Known for ability to create innovative and strategic solutions that solves complex challenges and deliver great customer experiences.
History of developing customer-centric product strategy and execution for a multi-product portfolio that consistently hits revenue growth .
Several years of experience in guiding customers regarding the importance of data and analytics across industries for ERP, HCM, CX, and SCM.
Varied experience across Oracle product families by leading Global Service Excellence and Business Operations.
Recognized as a top performer at Oracle (Emerge Global for top talent, 2017)
Currently I lead service excellence for Oracle's Analytics products on the cloud.
Instrumental in driving product framework and evangelizing the product(s) with early customers
Expertise includes Software Development|Cross-functional Team Leadership|Critical Thinking |Thought Leadership |Product Strategy| Product Adoption |Service Excellence |Customer Experience| Solution Engineering|Business Intelligence|Data Analytics|Product Operations |Cross Functional Team Management |Agile/Scrum Implementation| Machine Learning |Cloud Computing|Cloud-Native Applications|Cloud Security|Infrastructure Management|PaaS| SaaS |Technical Program Management|Strategic Operations|
I have experience and offer services in the following fields:
1. Copywriting
2. SEO-based content creation
3. Technical writing
4. Chatbot content creation (designing user journeys and conversation flows for various use cases)
5. Marketing Content Creation
6. Editing
7. Proofreading
I hold a Masters degree in English Language and Literature and have been creating content since 2019.
• 7+ years of work experience with 2 years in Product Management & Growth Marketing
• Product led traffic growth via organic and Reengagement channels
• Strong Engineering Background with proven work experience in Data Migration, and Customer Support for Logistics and e-commerce clients; Won Appreciation Award for quick learning and application skills
Writer at Gartner | Volunteer at Share a Book India Association Talks about #language, #contentwriting, #contentstrategy, #contentmarketing, and #digitalmarketing
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