I create stories that navigate the nuances of the human condition.

I am an accomplished Marketing Executive, with 15 years of deep expertise in enterprise and SMB marketing from Microsoft, Google, and tech startups. I've been helping customers achieve revenue and operational outcomes through marketing SaaS platforms, enterprise infrastructure, and digital advertising solutions. I am recognized for delivering growth for small to large global businesses with entrepreneurial zeal and a focus on world-class execution, enabled by a deep understanding of the product-market fit, my core customers, and their needs. I have experience in large, turnaround, and start-up environments, both domestic and international. I've managed teams of up to 5 and led cross-functional teams of up to 25 to create new market opportunities and expand on existing ones, and managed budgets of up to $10M. I've led speaking sessions at Microsoft Ignite, Google Partners Summit, Dreamforce, and Productronica and won multiple awards for customer-centric marketing excellence and team leadership. I have an MBA from the Kellogg School of Management and an MS in Electrical Engineering. My core competencies: • Client-centric Product Marketing • Partnerships and Partner Marketing • Team leadership & operational excellence • Growth via innovation • Connecting the dots (ask me)

Unleash the potential of data wizardry! In my role as a Cloud and Enterprise Data Architect, as well as a Generative AI ambassador and specialist, I am dedicated to guiding clients through the smooth transition to cloud technologies. My goal is to effectively bridge the divide between complex business obstacles and cloud-driven resolutions. I prioritize fostering innovation and embracing a forward-thinking mindset towards data and AI.

With over 18 years experience in Client Success over my career, I have enhanced my leadership and communication skills with some of the nation's most successful technology companies. As one of the first 38 employees hired by Bazaarvoice in 2006, a company that went IPO in 2011 with more than 800 employees, I learned early in my career how to successfully grow and scale fast growing startups while putting customers at the heart of the business. Since then I have perfected the art of customer obsession at every stage of the company journey, regardless of size. Over the last 10 years I have been brought into organizations to do anything from starting a Customer Success team from scratch for an early startup organization to restructuring and refocusing a Customer Success team at a larger more established company. In addition to developing my own methods of success for leading small and large teams, I have also created unique strategies that differentiate our products and brand while increasing client satisfaction and ROI. I have organized and run speaking engagements on customer service techniques, presented numerous live demonstrations and webinars, and coached Fortune 50-500 companies and C-level executives on how to leverage the voice of the customer to increase their brand awareness and ROI. I have been recognized by local and national organizations for my creative marketing strategies and techniques both online and offline. Specialties: *Managing both small and large teams *Cross functional team leadership *Experienced in all major customer service software *Developing strategic marketing campaigns *Brand management, paid search, natural search, SEO optimization, and product launch *Project management and product roadmaps *Managing website content and writing company blogs, newsletters, and news releases *Establishing and maintaining partner relationships

I go through days analyzing and seeking opportunities for improving the efficiency of how I am doing things. This translates into a passion for spotting improvement opportunities in everything I do, making me a close ally to advanced technologies, as well as avid data science, machine learning, and analytics geek. I am a proud graduate of the University of Strathclyde, where I studied to combine my two greatest passions - marketing and technology, to embed ML-enabled marketing automation to help marketers' lives become easier. I feel happy researching, learning, and sharing my knowledge. I love connecting the dots between theory and practice, finding patterns, and discussing science in a way accessible to beginners. I tell stories about marketing and machine learning that educate, inspire, and start conversations, which I share with my humble audience on LinkedIn, Twitter, and Medium. Always happy to talk about cool projects, collaborate, or simply chat about life, plants, or how to become a better person. So, let’s connect!

A prominent industry analyst and thought leader, Laz brings unparalleled channel expertise to Gartner, having served as strategic advisor to global B2B ecosystem and channel vendors. Before Gartner, Laz was Chief Strategy Officer at Zift Solutions, where he helped transform the channel technology landscape. Laz also served as Group Director of Channel Sales and Marketing Strategies at SiriusDecisions, where his team published extensively on channel management, partner recruitment, enablement and lead generation. Laz gained extensive experience implementing solution-driven sales programs with OEMs, strategic alliances, distributors and resellers during two decades as a channel practitioner himself. He also headed up North American Channels for Unipress Software, served as EVP of sales and marketing at Beast Financials, and VP of alliances and OEM programs at Viewpoint. Internationally, Laz led sales efforts for Lotus Development in Latin America and Baan in Europe.

I am passionate about scaling through culture, technology, and data to drive employee engagement. My approach to HR leadership is hypothesis-driven, metrics-focused and outcome-oriented. The teams I serve focus on delivering stakeholder value at speed in high growth industries and markets around the world. My contributions include the design, development and delivery of high-performing Recruiting, HR Strategy, Executive Compensation, Total Rewards, Operations, HR Information Technology, Human Resources Business Partner (HRBP) and Social Impact / Diversity, Equity, Inclusion & Belonging functions. I help values-driven companies grow through focused initiatives around workforce and succession planning, leadership development, employee experience and employer brand initiatives on a global scale.