A creative thinking, problem-solving marketer with 12+ years of experience leading go-to-market strategy and execution for high-growth SaaS companies. • Passionate about communicating the value of innovative SaaS solutions that solve real-world pain points • Skilled at turning technical subject matter into stories that broader audiences can relate to and get excited about • Extensive background in facilitating cross-functional team collaboration and process improvements • Proven track record of success—13 years → 3 companies → 3 acquisitions

I currently serve as President and Chief Executive Officer of Nasdaq. In this role, I am responsible for overseeing all of the company’s business segments with a focus on driving efficiency, product development, growth and expansion. Prior to rejoining Nasdaq, I was Chief Financial Officer and Managing Director of The Carlyle Group from March 2011 to June 2014. As CFO, I had the unique opportunity to take the company public, showing me what it felt like to be a listing prospect, pursued for our IPO listing. Before Carlyle, I was part of Nasdaq's management team for over a decade, serving in a variety of roles including head of the data products business, head of corporate strategy, and Chief Financial Officer. I have an MBA from Owen Graduate School of Management, Vanderbilt University, in Nashville, Tennessee and a B.A. in political science from Williams College in Massachusetts.

Freelance journalist for a variety of clients including CBS Local and Entercom media. I was recruited to help launch Examiner's ACE program, a partnership with CBS Local. I regularly contribute to CBS's Top Spots website, and consistently meet deadlines. My primary areas of interest and expertise include fashion, beauty and entertainment, but I love to research and write about anything. I love learning, and writing allows me to do this. I regularly utilize my interpersonal skills to build up a network of experts and rely on such skills as SEO and Social Media to promote my websites.

Wrote and strategized the messaging and positioning for Postal’s Series B funding raise and announcement (Postal, 2021) Strategized, organized, and launched Postal’s enterprise product offering (Postal, 2021) Orchestrated the inaugural Customer Advisory Board meetup, messaging, and agenda (Postal, 2021) 2 product release pivots due to COVID and stay-at-home orders that increased website traffic and MQLs 200% over a 2 week period. (Propel, 2020) My design and digital marketing strategies contributed to Propel’s Series B funding through content, branding and other various campaigns. (Propel, 2018) I designed, edited and produced a national commercial that drove our website traffic up 400% during peak hours. (ooShirts, 2014) ———— Allyssa Eclarin is the Director of Product Marketing at Postal, an Offline Marketing Automation platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. Prior to Postal.io, she brought her passion and expertise on all things design, brand, content, strategy, and customer advocacy to notable early-stage tech companies in the San Francisco Bay Area. She has been featured on various podcasts and publications such as The Marketing Brew from The Morning Brew, Product Marketing Alliance, Women in Tech Show, AppSumo, and AdvanceB2B. ———— Started as a designer, now I’m here: - Seasoned designer turned product marketer with a strong background in design, strategy, campaign development, content marketing, customer acquisition and front-end web development. - Orchestrated and launched/relaunched brands, new and old. Including logo design, brand identity, strategy and brand messaging. - Created, lead, managed, and delivered countless website launches (static, Hubspot, WordPress and Webflow) including design, storyboarding, strategy and messaging. - Successful at turning otherwise complex ideas into digestible content through writing or design or a hybrid of both. -Crafted original content on bigfanofideas.com, and other publications on marketing tactics, strategy, positioning and SaaS marketing. -Diverse background in SaaS, cybersecurity, health, DevOps, med tech, construction, consumer brands, and eCommerce. - Excellent written and oral communication skills, with the ability to present to both internal and external teams, stakeholders and partners. - Thrives in cross-functional work environments - Happy to share knowledge and always looking to empower others. - Endless curiosity and desire to learn new things.

Demand generation and marketing operations leader with over 10 years of experience with increasing responsibility specializing in optimizing marketing teams, process, and strategy to increase efficiencies in marketing. Strong SaaS background in early to mid-stage startups focused on rebuilding net new business acquisition strategies and spearheading brand awareness, digital marketing, sales development, and operational initiatives. Passionate about redefining traditional demand gen and blurring the line between analytical and creative functions to create more cohesive marketing strategy and higher functioning marketing teams. Strengths include: - New & Upsell Pipeline Generation & Acceleration Programs - Account-Based Marketing Strategy & Sales Enablement - Campaign Planning, Tracking & Attribution | Marketing Budgeting & Forecasting - Customer Lifecycle Journeys & Multi-Channel Nurture Programs - Marketing Operations, Marketing Technology Management & Tech Stack Optimization - Lead Management & Sales Development Process - Website Testing & Optimization - Creative Optimization & Brand Awareness Industry Specialties: Data & Analytics, Security, Marketing Technology, BI, Finance

I'm a marketing gal, fitness fanatic and lover of oat lattes ☕️ I'm also: 🙋🏼‍♀️ Head of Marketing @ Girls in Marketing 🤝 Marketing Mentor 🎓 First class graduate from the University of Liverpool ❤️ Mental health advocate 👵 Office agony aunt I'm passionate about: 👉 gender equality 👉 equal opportunities in marketing 👉 supporting women in their marketing careers Open to speaking to businesses about our Girls in Marketing offering including our team membership packages, podcast guest pitches, sponsorship opportunities and any other collab ideas! 👋

I am the happiest person in marketing With 12+ years of delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency and client side I love data, Microsoft Excel and automation & talking about the latest in the industry. We're currently in the year of automation & data privacy! International Speaker - SMX (US), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, MarinSoftware, PPC Chat Live, Benchmark Search Conference, 3XE Digital (Dublin), AdWorld Experience (Bologna), Search Leeds Podcast host - #PPCChat Roundup (link in Featured above) Ocassional blogger - themarketinganu.com/blog Twitter - @themarketinganu Follow - #themarketinganu Want to chat about partnering? DM me or book a time using my calendly link on my contact info card

I am an experienced startup executive with a deep interest in how companies bring new offerings to market and get them into the hands of customers that are willing to pay for them. I have deep expertise in Market Positioning and have launched 16 products into market. I have experience creating new markets, expanding markets and positioning new products in existing established markets. I've held executive roles in a series of successful startups as CEO, COO, VP Marketing and VP Marketing and Sales. I've also held executive roles at global companies such as IBM where I launched and grew a new product division. I've done fundraising for several startups, and have worked through acquisitions both on the buy and the sell-side. I have acquired a SaaS business and have been an angel investor in several startups. I am an active mentor and in particular, am currently mentoring a number of founders and high-potential employees. I also currently mentor with several startup incubators. Lastly, I am an accomplished public speaker and in the past year have spoken at more than a dozen conferences focused on innovation, entrepreneurship, and marketing. I have recently published a book on positioning titled, "Obviously Awesome - How to Stand out in Noisy Crowded Markets".