A former Washington, DC public policy wonk, Leslie Frelow is an entrepreneur and owner of Vino 301 Wine Concierge and The Wine Concierge. A wine professional and wine tourism expert who has invaluable knowledge of the wine industry and the Maryland wine industry. She is nationally recognized for creating memorable wine experiences for wine lovers and providing exceptional customer service. She holds a WSET Level II certification. The Wine Concierge, an online wine store and wine subscription club, offers diverse wines featuring women and minority wine labels and winemakers. Vino 301 Wine Concierge is a Maryland wine tours and wine events company. Vino 301 Wine Concierge offers all-inclusive wine tours to over 30 Maryland vineyards and wineries for individuals and group tours. Vino 301 Wine Concierge also leads wine tasting events/classes. We create fun, unforgettable wine experiences that celebrate milestone events in your life. Consecutively recognized by TripAdvisor for Excellence, the company’s goal is to delight you beyond your expectations. My companies' services present companies with an alternative to traditional networking events and company outings. Vino 301 Wine Concierge creates valuable networking activities where collaboration unfolds and strengthens community ties. Specialties: Wine educator Corporate team-building events Specialty wine tasting tours Networking events Wine blogger Retailer Podcaster Wine consulting Let’s connect and discuss how I can create memorable wine experiences for you. [email protected] | www.vino301.com | twitter: @vino301wine | Instagram @vino301 | 301.807.2683

I help companies build communities of evangelists that drive growth and brand awareness. I love the hustle of startups and combining this with building value-driven communities and I've found my home. I have over 20 years of leadership experience in community, customer success, support, client services, and sales. My professional passion is bringing the power of connection, community, and evangelism into startups. You can expand and retain customers while inspiring them to become brand evangelists by providing an experience that surpasses expectations, creating genuine connections, and providing your members/customer a forum to help each other. I'm also a fan of coffee, good chocolate, quiet dogs (not mine, unfortunately), and talking loudly about diversity in tech.

As the Chief Marketing Officer at Ironclad, I lead the marketing and growth strategy for the leading contract lifecycle management platform. I leverage my expertise in GTM strategy and customer acquisition to drive new business pipeline, as well as drive customer retention, and loyalty. I also oversee the marketing communications, brand design, content creation and campaign strategy for the company, ensuring a consistent and compelling message across all channels and audiences. Prior to joining Ironclad in September 2023, I served as the SVP Corporate Marketing at Twilio, where I was responsible for the global marketing strategy, operations, and budget. I also acted as the Interim CMO for six months, leading the marketing team through a period of change and annual planning. During my tenure at Twilio, I helped launch several successful marketing campaigns, partnerships, and events that increased brand awareness, customer engagement, and revenue. With over 20 years of experience in the marketing field, I have developed a strong set of skills and competencies that enable me to deliver results and value for the companies I work with. I am passionate about creating and executing innovative and effective marketing solutions that align with the company's mission, vision, and values. I am also committed to fostering a culture of collaboration, diversity, and inclusion within the marketing team and across the organization. I enjoy working with talented and driven people who share my vision of transforming the way businesses communicate and collaborate through technology.

As a B2B technology content marketing writer with a journalism degree, I create deliverables that tell clear, interesting stories about digital transformation, IoT, AI, SaaS, AR/VR, the metaverse, hospitality technology, food technology, banking, and Human Resources. My work includes white papers, ebooks, case studies, ghostwriting, infographics, articles, and blogs for both marketing agencies and brands. My business plan continues to include working with nice people (so my work days are pleasant) and doing excellent work (so they hire me again). I've written for Adobe, Ameritrade, Ancestry.com, Bank of Hawaii, Barclays Investment Bank, Dell Technologies, Delta Airlines, Epsilon, Google, the Guardian, Healthgrades, Hospitality Technology magazine, Hewlett Packard Enterprise, IBM, Microsoft, NPR's All Things Considered, Prince Resorts Hawaii, RingCentral, Salesforce, ServiceNow, Skift, and Verizon. I also write for university, college, and secondary school digital sites and publications. My articles include features about people, programs, and and school and alumni activities.

I have extensive experience in building key partnerships and alliances to advance product development, market penetration, and sales growth. During my career, I have led ambitious initiatives to reconceive and revitalize flagship products to turn niche offerings into high-value, industry-leading solutions. My ability to mentor product and engineering teams on understanding and addressing client use cases results in products that increase efficiency, fill market gaps, and achieve high levels of customer adoption. As a senior executive, I have held full accountability for COO/CRO functions, including corporate P&L and multiple business areas. By fostering collaboration across functional areas, I can break down silos and improve end results to the customer. This combination of internal change management, business model evolution, and product transformation creates a solid foundation for sustainable year-over-year growth in competitive environments. Always open to expanding my network, I welcome connections from other partnership & alliance executives, strategic thought leaders, and change agents. Thank you for visiting my profile.

I am an innovative Customer Advocacy and Customer Engagement executive with proven experience building impactful and effective Customer Advocacy and Engagement programs. I believe the foundation of the program must be not only flexible, scalable and constantly innovative, but also be supported by every LOB within the organization at the highest levels. To that point I am tenacious with my internal awareness strategies and have been successful not only building Advocacy and Engagement programs but expanding and innovating them for optimal business impact. I also believe the right people are the true enablers for optimal success with any program. Strong team culture and support for innovation without shame are two of my passions as a leader. With the combination of strong organizational support and the best team in the business the possibilities are limitless.

Leslie has a passion for continuous learning, self-development and having fun! Her energetic and logical approach to aligning the interests of talented people with business objectives has proven successful time after time. Leslie’s track record with helping technology companies scale for rapid growth is impressive: Most recently, Leslie was the Chief People Officer at Datalogix where she and her team developed strategies and practices in the areas of talent acquisition, talent development, culture and well-being, benefits, compensation, HR operations and workplace resources. She was carefully selected for this role to help the company scale through an IPO. Instead of going public, Datalogix sold to Oracle for over $1.2B. Previously, Leslie served as Chief People Officer at Sourcefire, where she and her team set the stage to grow this global brand from $70M in revenue and 280 employees to nearly $300M and 750 employees, ultimately leading to the company’s successful acquisition by Cisco for $2.7 billion. Prior to Sourcefire, she held an executive Human Resources role at Citrix where she spearheaded the company’s growth from a mere 80 employees to a $1B global enterprise with close to 4,000 employees. Leslie has also held management positions at American Express and JCPenney. ​In her spare time, she enjoys playing tennis, running, hiking, biking, yoga and all things active. A native of Fort Lauderdale, FL, she earned her B.A. from Florida Atlantic University and an M.B.A. from Nova Southeastern University.