TL;DR: Skilled communicator, leader, and strategist. Passionate about stringing words together. Data-inspired creative (that phrase doesn't have to be an oxymoron 😜). A bit more detail: I am a dynamic visionary and dedicated team player skilled in creative direction, brand strategy, leadership, copywriting, and content management. I love breathing new life into tired things and using words to compel an audience to engage/feel/give/do. I'm really good at cutting through the marketing jargon NOISE and helping you focus in on what matters most: knowing your customers (and their needs), and making sure you know how to talk about your product in a way that resonates. In my personal life, I am a mental health advocate and a certified weirdo who loves her cats—Ethan & Pino—way too much. If I don't know you yet, I probably want to—so feel free to reach out! SAMPLES, STORIES, AND MORE: www.lexcwins.com

My passion for entrepreneurship began whilst at Macquarie University when I was tasked with growing strategic partnerships for one of the top tech startups in Sydney, Soulmates Technology. This foray into tech led me to begin building and running my own businesses online to varying degrees of success. For 4 successive years I juggled my study and business with being a professional football (soccer) player in Australia's national competition playing for Wollongong Wolves and Sydney United. My unique and innovative business development and sales skills has taken me from Australia to Europe to the USA, and given me experience in leading a 70 year print publication into a national events program, launching its digital products, as well as driving an ASX listed company into new multi-million dollar revenue markets. I'm a business growth strategist for people looking to increase their authority, grow their email list (and audience), build a network of influencers, generate additional income and make an impact. My online small business community, Entrepreneurs HQ, attracts experts to cover key topics of interest to our audience of 250,000+ small business owners. I work with key partners to help promote these virtual events, giving free value to audiences whilst partners benefit from exposure and income. I've been featured in multiple publications including BRW, The Australian, Inc, Startup Smart, Real Estate Business, Property Observer, and others. I was ranked in the top 5 startups at Sydstart 2014 and placed first at the "Skillsapien Pitch to Silicon Valley Series 2014" winning a trip to Silicon Valley. ➜ Read my Virtual Summit Guide: https://entrepreneurshq.com/virtual-summit/ To contact me email: [email protected]

• A diligent, adaptable and delivery focused project professional offering a proven record of success across all phases of diverse data, CRM, BI/MI and marketing technology projects • A diverse knowledge of technologies and their implementation including Dynamics 365, POWER BI, Tableau, Adobe Marketing Cloud, SalesForce Marketing Cloud, Faststats, Gigya/Sitecore CMS and SharePoint • Excellent understanding of data governance and regulatory processes including ISO27001, GDPR, PCI-P2PE/PA-DSS • An effective communicator for both external and internal stakeholders including executive level ensuring that technical, business and financial topics are communicated correctly • Ability to establish/improve PMO operations from the ground up ensuring that a strong, mentored and highly skilled team is in place • Extensive experience across Insurance, hospitality, retail and media sectors

Problem solving, strategic thinking, and passion are what drive me. I enjoy learning about an engaging in the cybersecurity community. I constantly am looking for ways to challenge myself and the status quo. Follow me on LinkedIn and Twitter, or read my newsletter on Substack (check link in bio).

I help businesses bring in more organic traffic and grow their revenue through the power of creative, search-optimized content. Here’s how I do it: Content Strategy 🧠 I’ll put together a custom-made plan that identifies your goals, audience, and pain points and shows you precisely how to address them. I’ll walk you through the strategy and show you how to roll it out, or turn it into a content training workshop for your team. SEO Content 📈 Google is a mighty beast, but I know how to pet it. I’ve got years of experience creating content that not only engages audiences and establishes a brand, but also helps your content climb the ranks of Google to get in front of new, relevant audiences. Content Process Management 🗃️ I don’t just build content strategies and then leave you to deal with it—I’ll help you run the whole thing. I’ve got a network of the best content creators who can lend a hand, but I’ll be your personal content gatekeeper, process manager, and single point of contact. Writer Management & Editing 🖋️ I love editing so much, I built an entire business out of it. Yes, I’m a stickler for grammar and read the Chicago Manual of Style for fun. But the magic really happens when I work closely with writers, helping them improve their ability to express their thoughts and persuade an audience through their words. Freelance Writer & Blogger Coaching 📣 Want to know a secret? That blogger you love, the author you adore, the LinkedIn poster who gets millions of likes, they all have something in common: a good editor. You can’t expect to become the best writer you can be without someone who will listen to your words and ideas, then give you honest and actionable feedback. Freelance Writer✍️ I write too, about lots and lots of things. Here are some of the topics I cover: - LGBTQ+ travel - LGBTQ+ rights and issues - Freelancing & Working From Home - Digital Marketing - Content Strategy - SEO - Business Communication - Recruitment and Office Life

Helping founders improve the odds.

My career and relevant experience is reasonably well documented on my CV, if you would like to see it please let me know. What you might not see on there is that my purpose in life is simply to help people improve their own lives and make the world a better place in any way I can. I’m a grateful human and empathic leader with an attitude of gratitude, a heart full of kindness and curiosity running through my veins. Please reach out if I can help in any way.