Browsing Creators
Chief Marketing Officer at CM Group
Experienced marketing professional with a proven ability to create clear, actionable strategies. Background combines content, engagement, digital and core brand strategy across a wide range of industries including spirits, healthcare, business services, technology, finance and engineering.
Specialties: Brand planning/strategy and extensions including channel, innovation, licensing, partnership, promotion, event, digital, social, mobile, content, internal and external communications.
Skills: Client services, account management, project management, RFP response development, proposal writing, creative direction and vendor management in traditional and digital platforms.
Partner
CEO of Customer Camp // Stop Guessing. Market Smarter.
Do you know *exactly* which customers to target and what fuels their buying decisions?
If not, growth will always feel painfully slow.
I can help.
Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.
I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).
Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?
Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.
After all... whoever gets closer to the customer wins.
Partner
Chief of Staff and EA
Working in the world of A.I. and event planning, while climbing mountains, surfing, skiing, and adventuring full-time in a truck camper. Life is short, so make sure it’s a trip!
Director of Creative & Strategy
Creative + strategic director and experienced producer / project manager working in the entertainment and events industry with a focus on branding, storytelling and unforgettable experiences. A natural at leading and inspiring teams to deliver their best work and implementing process to support their outcomes. Creator of award winning sustainability and green event operation strategies and implementation. Passionate about working with purpose driven companies to identify and execute on key visions and goals. Natural leader and outstanding communicator.
Creative Copywriter and Content Writer
- I have worked as a copywriter since school, so my writing skills are well-honed.
- I write publications in such fields as marketing, business, education, and personal life.
- More than writing I love to travel and read professional literature.
- My dream is to write a book someday:)
E-Commerce Expert and Web / Technical Project Manager in Retail and Luxury Industries
Expert in e-commerce, its automation and agile project management, I help my clients :
– define their e-commerce (e-shop, marketplace, dropshipping, subscription, rental, access restricted, etc.) visual and ergonomic needs by writing a technical and functional project scope;
– optimize user experience through site mapping, prototyping, wireframing;
– establish their brand identity with custom made UX / UI design in line with current market trends;
– create engaging online experiences with responsive or mobile-first web development (front-end and back-end programming);
– determine operational workflow (checkout funnel, payment methods, delivery and logistical processes of various complexity);
– decrease operational costs with automation functionalities (including integration of CRM, ERP or TMS systems, trigger and condition based automated workflows and transactional e-mails, set up of conversational relationship platforms (chatbot), e-invoicing, stock management, etc.);
– increase customer retention rate with digital tools (such as personalization modules, games, affiliate programs, payments in multiple installments, product reviews, loyalty programs, coupon management, etc.);
– resolve conversion funnels problems (behaviour analytics, A/B testing);
– go global with cross-border e-commerce (multilingual, multi-currency, multi-taxation, international shipping, country-specific pricing, preview and pay for duties prior delivery, local SEO, cross-cultural design).
Lilli Hender writes for OfficeGenie.co.uk, a marketplace for desk and office space rental. She writes about productivity, wellbeing, and supporting mental health in the workplace.
